Find out about our latest product changes as we continue improving Willow to enable your socials to grow.
This functionality allows you to be more specific about which regions and which languages you want to receive content suggestions from. So you no longer have to scroll through a bunch of English articles if you are only looking for Dutch content, and vice versa.
Request a topic
Can’t find the topic you are looking for? Have a great topic idea? Just send us your idea in the chat and we’ll have a look at what we can do for you.
Topics, twitter accounts, sources & keywords you follow
All topics, twitter accounts, sources and keywords that you follow are now brought together in one helpful overview. If a particular source has become less interesting or relevant to you, you can simply unfollow it here.
You can find all these settings by navigating to "News" and clicking on the settings button.
Sometimes you could find yourself looking for a more specific news article to share, a so-called piėce unique. Or you just feel that today our algorithms aren't hitting the nail on the head just yet.
To help you get there, our new "Search" will be able to quickly pull up the desired article from our huge library of indexed content. Simply use keywords and you'll see the most recent articles with that specific keyword in the text or title.
Introducing Quick Links
We understand that when you follow tons of topics and influencers it can sometimes get a bit hard to navigate. To speed up your workflow and to help you find your way around our content more quickly, we've added Quick Links. Just look for your topic or influencer in the search bar and get to it in a matter of seconds.
We care about how you interact with your social media and want to make sure you always know how you're performing 📈 in the blink of an eye.
Social Media Analytics help you to better understand the impact of your social media activities and to keep track of your goals. Are you 100% consistent? Which employee gained you the most post engagements? Which post resulted in the most impressions?
You will now be able to post videos on LinkedIn Personal Profiles! This is a much-requested feature and the Willow team has been working around the clock to make it work for you. So, why would you want to post videos on personal profiles?
"People don't buy from brands. They buy from people they know and trust."
Involving your employees in your social media efforts is a very cost-effective marketing tool. It is safe to say that the majority of your employees have social media channels. This means your employees and colleagues will have thousands - depending on how big your company is - of combined social media connections. Studies also show that almost 85% of people would choose products or services that have been recommended by friends, family and colleagues.
So, encouraging your employees to engage in the company’s social media platforms could be a sure-fire way to increase your social media reach. It’s also worth noting that personal accounts have 5x more reach than business accounts.
How does it work?
Willow allows you to post on business accounts and personal accounts in one click, so no extra efforts needed! In the post builder in Willow, you can select any video you want to share on your personal LinkedIn Profile or on the connected personal profiles of your employees.
RSS is a standardized content distribution method that helps you stay up to date with your favorite sites, whether that be blogs, websites, and/or your own website. Instead of visiting each and every site individually to see if they published something you can simply add the RSS feed URL or website URL in Willow and discover fresh content in one place.
This content can be shared on your social media channels or used as inspiration for your own blog posts. The most common purpose for content curation is to keep your social media channels regularly active, updated, and interesting. It’s also a great method of link building, both on your social media channels and on your blog and/or website.
When you follow a lot of influencers or sources it can be hard to keep track of all of them. Now, you have a much better overview of your influencers. Your dashboard now shows you:
Today we are introducing the Social Health score. We consider this score to be more important than followers or engagement. A high Social Health score means that you post regularly enough and post a good variety of content. Maintaining a high score will eventually lead to growing engagement and reach. It consists of three scores:
Only available if you have employees connected
Posting directly to Instagram is now a possibility through Willow for single post images and video. Video posts gets on average 2x the engagement of image posts on Instagram. With this update, you can start taking advantage of this opportunity.
We're stoked to announce that starting today you can schedule and post videos to your Linkedin Company Page with Willow! 🎞️
Linkedin & Video - the perfect combo for B2Bs
Linkedin drives 64% of social traffic to B2B websites. And on Linkedin, videos get shared 20 times more than any other type of content. In short, Linkedin is the holy grail for B2B social media, and video is the king of content. You do the math. 📈
Currently Linkedin doesn't allow third party apps to schedule videos to Linkedin Profiles. But you can still post and schedule videos to your Linkedin Company Pages with Willow!
You can now easily provide colleagues with a login for Willow, via Settings (top right) > Team members.
Employee engagement is a hidden gem
Your employees are your biggest asset. Even if they have 200 connections on Linkedin and you connect 5 of them to your Willow, you can potentially reach and engage 1000 more people.It can also be incredibly useful when you have a new team member and you want to let them use the content, scheduling, and the expertise on the Willow platform.
We just went ahead and added 20 more Topics to our content hub!
We've got you covered
No matter what B2B industry you're in, we've got fresh and trending content available for you to share with your audience. Use your personalized content to share industry updates, tips & tricks, and more with your audience on social media. With Willow, you never run out of content. 😎
Can't find relevant Topics?
Let us know through chat! We add more every week. Your favorite topics may be next!