Willow partners with the Belgian-Luxembourg Chamber of Commerce to boost B2B visibility in the UK

We're thrilled to announce our new partnership with the Belgian-Luxembourg Chamber of Commerce (BLCC), an organisation dedicated to supporting companies operating between Belgium, Luxembourg and the UK. Together, we're bringing smarter, easier social media to BLCC members in order to help them grow their presence in an increasingly digital business landscape.

This collaboration is designed to help smaller B2B teams who want to build their brand but struggle to find the time or resources. Whether you’re managing social media solo or with a small marketing team, Willow is here to simplify your content planning and boost your visibility online.

Why BLCC chose to partner with Willow

Social media isn’t optional anymore. It’s where your audience checks your credibility, follows your news and gets a sense of your value.

Together, BLCC and Willow will offer members:

• Access to Willow’s AI-driven content platform
• One-on-one coaching to optimise social media profiles and content strategy
• A system for consistent, on-brand posting without draining your time

This partnership supports the Chamber’s mission to offer real, practical tools that help businesses grow. BLCC members will now benefit from an exclusive discount to access Willow’s premium onboarding services. 

A tool the BLCC is using themselves

This isn’t just a resource for members. The BLCC team is also adopting Willow to manage their own social media channels. Marketing Executive Joe Weightman will be using Willow to streamline the Chamber’s content planning, improve consistency, and showcase the community’s achievements across its digital channels.

Exclusive offer for BLCC members

To celebrate this launch, BLCC members can now access the Willow Accelerate package for just £200 (regular price: £1,000). The package includes:

• A live onboarding session to get set up for success
  Custom branding templates designed for your company
• An optimisation checklist to help your whole team scale their LinkedIn presence
• A full social media audit and profile tune-up

It's the fastest way to turn your dormant LinkedIn page or underused Instagram into an active business tool.

If you’re a BLCC member, you can get started today by booking a demo or exploring our success stories to see how other B2B brands use Willow.