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Find dozens of post ideas

Browse best-in-class examples for all sorts of social media posts. You'll never run out of inspiration with Willow by your side.

  • Find ideas and best-practices for five categories of posts.
  • Copy templates straight to your calendar to save time.
  • Add special days to your calendar for inspiration.
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willow's social media post idea on laptop
willow.co/calendar
Post ideas page in the willow app

"The Willow platform is user-friendly and we save a lot of time. This way you can easily find content and inspiration to create interesting posts for your target audience."

Fien Desmet
|
Recruiter
 | 
Enjoy Jobs

Library full of post ideas

Not sure what to post? In our content ideas library you can find inspiration for each of your goals. We've got examples for all sorts of posts: educational, promotional and more.

Categorized by Goal

Inspire, educate, promote, or build an employer brand.

Add to Calendar

A single click adds a Post Idea straight to your calendar.

Social media post ideas for example customer testimonial
Social media post ideas bad and good practices

Learn from mistakes and best practices

Willow has the do's and don'ts for all post types so you can make sure your post is optimised for engagement. Learn by example and stay away from generic posts.

Creation Time

Find content ideas that fit your busy schedule.

Difficulty Level

From easy to hard, we have content ideas for everyone.

Topical calendars for special days

Use topical calendars to be reminded about holidays and special events in Belgium or the Netherlands. We've also got lots of industry-specific calendars for law, accountancy, IT, life sciences and more.

Add only what you need

Just add the calendars you need to your Willow dashboard.

Request more

Missing a special day or calendar? We'll add it!

willow's topical calendar for recruiting and sustainability

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
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Learn about everything you can do with Willow

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Easily plan and schedule

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