Product Updates

Find out about our latest product changes as we continue improving Willow to enable your social media channels to grow.

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Mentioning Businesses & Employees
December 20, 2021

Today marks the day we can finally announce the long-awaited and highly requested feature that will highly improve your social media management: Mentioning Businesses & Employees in Posts

How Does Mentioning Work?

  1. Write your entire caption first
  2. Press the @-symbol on your keyboard
  3. The caption will be split automatically so you can find the right username for each social platform you have connected.
  4. Find the company or employee you want to mention
  5. Schedule your post. Set it and forget it.

💡 Important Tip! Write your post in its entirety first before adding mentions. We have to split the captions in order to do mentioning. This will help you avoid having to copy and paste too much.

Mentioning on LinkedIn

Mentioning a company on LinkedIn requires you to find and insert the exact handle. How do I find the handle? Read all about it here. Here's who you can mention and not mention on LinkedIn:

✔️  Businesses
✔️  Showcase Pages
✔️  Employees connected in Willow
❌  Other people

Right now LinkedIn does not allow you to mention people in Willow or any other tool. This is due to privacy restrictions.

Willow Product - Mentioning - LinkedIn
Mentioning companies and employees on LinkedIn

Mentioning on Instagram

Mentioning a company on Instagram requires you to find and and insert the exact handle. How do I find the handle? Read all about it here. Here's who you can mention and not mention on Instagram:

✔️ Businesses
✔️ People

Willow Product - Mentioning - Instagram
Mentioning companies and people on Instagram

Mentioning on Facebook

Mentioning a company on Facebook is as easy as just searching for the name. You'll eventually get the right company suggested. Here's who you can mention and not mention on Facebook:

✔️ Businesses
❌  People

Right now Facebook does not allow you to mention people in Willow or any other tool. This is due to privacy restrictions.

Willow Product - Mentioning - Facebook
Mention businesses pages on Facebook

Mentioning on Twitter

Mentioning a company on Twitter is as easy as just searching for the name. You'll eventually get the right company suggested. Here's who you can mention and not mention on Twitter:

✔️ Businesses
✔️ People

Willow Product - Mentioning - Twitter
Mentioning twitter profiles

Frequently Asked Questions

Can I tag personal profiles using a third-party scheduling tool?

Whereas tagging businesses is always possible, personal profiles can be tagged according to the social media channel's restrictions. Facebook never allows third-party scheduling tools to tag people. Instagram and Twitter do. LinkedIn allows tagging of employees connected in the third-party scheduling tool.

Why are these privacy restrictions in place?

For communicating personal data to third-party tools, every social channel has its own requirements. It's worth noting all third-party scheduling tools must adhere to these limitations (Just so you know it's not a limitation of our Willow product 😉).

Content Calendar and Post Composer
November 1, 2021

From now on, you're able to edit single tasks that are part of a series. You can simply edit the date, the time, the description, etc. of a single task without automatically changing all occurrences of the task.

Willow Product - Edit Task

We further researched the best times to post so you don't have to. Simply pick the optimal time slot for a specific day and channel. To optimize your reach, the actual posting time will be picked randomly within the chosen time window.

Willow Product - Best Times

Never forget to post about a birthday or company event anymore thanks to the new yearly recurring slot (Many customers requested this feature, so here it is!).

Willow Product - Yearly

Plan your ideas on the calendar in under 5 minutes thanks to its new intuitive design.

Content settings
August 13, 2021

Content localization

This functionality allows you to be more specific about which regions and which languages you want to receive content suggestions from. So you no longer have to scroll through a bunch of English articles if you are only looking for Dutch content, and vice versa.

Request a topic

Can’t find the topic you are looking for? Have a great topic idea? Just send us your idea in the chat and we’ll have a look at what we can do for you.

Topics, twitter accounts, sources & keywords you follow

All topics, twitter accounts, sources and keywords that you follow are now brought together in one helpful overview. If a particular source has become less interesting or relevant to you, you can simply unfollow it here.

You can find all these settings by navigating to "News" and clicking on the settings button.

Content Search
July 19, 2021

Introducing Search

Sometimes you could find yourself looking for a more specific news article to share, a so-called piėce unique. Or you just feel that today our algorithms aren't hitting the nail on the head just yet.

To help you get there, our new "Search" will be able to quickly pull up the desired article from our huge library of indexed content. Simply use keywords and you'll see the most recent articles with that specific keyword in the text or title.

Introducing Quick Links

We understand that when you follow tons of topics and influencers it can sometimes get a bit hard to navigate. To speed up your workflow and to help you find your way around our content more quickly, we've added Quick Links. Just look for your topic or influencer in the search bar and get to it in a matter of seconds.

Introducing New Metrics
June 9, 2021

We care about how you interact with your social media and want to make sure you always know how you're performing 📈 in the blink of an eye.

  • Impressions and engagement rates on all your posts for Facebook, LinkedIn Business, Instagram and Twitter - Easier than ever before, these metrics tell you which posts work well and which don’t. Impressions show how many people saw your post and engagement shows how many likes, comments and shares your post received. This allows you to optimize your socials for a healthy social media presence.
  • Employee engagement - The employee leaderboard shows you how often someone with a personal LinkedIn profile posted through Willow. Understanding your employees engagement, allows you to stimulate and double down on the social media activities of your true in-house brand ambassadors.
  • Analytics now are faster than ever. The difference is huge.
  • You can now read your data up to 180 days back in time.
  • We have a better way to show post performance with different filters and rankings.

Social Media Analytics help you to better understand the impact of your social media activities and to keep track of your goals. Are you 100% consistent? Which employee gained you the most post engagements? Which post resulted in the most impressions?

LinkedIn Video for Personal Profiles
June 7, 2021

You will now be able to post videos on LinkedIn Personal Profiles! This is a much-requested feature and the Willow team has been working around the clock to make it work for you. So, why would you want to post videos on personal profiles?

"People don't buy from brands. They buy from people they know and trust."

Involving your employees in your social media efforts is a very cost-effective marketing tool. It is safe to say that the majority of your employees have social media channels. This means your employees and colleagues will have thousands - depending on how big your company is - of combined social media connections. Studies also show that almost 85% of people would choose products or services that have been recommended by friends, family and colleagues.

So, encouraging your employees to engage in the company’s social media platforms could be a sure-fire way to increase your social media reach. It’s also worth noting that personal accounts have 5x more reach than business accounts.

How does it work?

Willow allows you to post on business accounts and personal accounts in one click, so no extra efforts needed! In the post builder in Willow, you can select any video you want to share on your personal LinkedIn Profile or on the connected personal profiles of your employees.

Adding and reading RSS feeds
May 13, 2021

RSS is a standardized content distribution method that helps you stay up to date with your favorite sites, whether that be blogs, websites, and/or your own website. Instead of visiting each and every site individually to see if they published something you can simply add the RSS feed URL or website URL in Willow and discover fresh content in one place.

This content can be shared on your social media channels or used as inspiration for your own blog posts. The most common purpose for content curation is to keep your social media channels regularly active, updated, and interesting. It’s also a great method of link building, both on your social media channels and on your blog and/or website.

New way to keep up with Influencers
March 12, 2021

When you follow a lot of influencers or sources it can be hard to keep track of all of them. Now, you have a much better overview of your influencers. Your dashboard now shows you:

  • Which influencers posted new content since last time you checked
  • Which influencers you already took a look at
  • A blue circle around the influencer indicating that they posted new content
Social Health
March 11, 2021

Today we are introducing the Social Health score. We consider this score to be more important than followers or engagement. A high Social Health score means that you post regularly enough and post a good variety of content. Maintaining a high score will eventually lead to growing engagement and reach. It consists of three scores:


  • Post ahead
  • Post regularly on each connected channel

Content Mix

  • Post more categories
  • Ensure a good balance between the different categories
  • Make sure to pick the right category when you post

Employee Engagement
Only available if you have employees connected

  • Make sure employees post regularly (at least once a month)
Instagram Business
February 1, 2021

Posting directly to Instagram is now a possibility through Willow for single post images and video. Video posts gets on average 2x the engagement of image posts on Instagram. With this update, you can start taking advantage of this opportunity.

LinkedIn Video for Company Pages
December 10, 2020

We're stoked to announce that starting today you can schedule and post videos to your Linkedin Company Page with Willow! 🎞️

Linkedin & Video - the perfect combo for B2Bs

Linkedin drives 64% of social traffic to B2B websites. And on Linkedin, videos get shared 20 times more than any other type of content. In short, Linkedin is the holy grail for B2B social media, and video is the king of content. You do the math. 📈

Some limitations...

Currently Linkedin doesn't allow third party apps to schedule videos to Linkedin Profiles. But you can still post and schedule videos to your Linkedin Company Pages with Willow!

Try it out now!

Give team members access to Willow
October 16, 2020

You can now easily provide colleagues with a login for Willow, via Settings (top right) > Team members.

Employee engagement is a hidden gem

Your employees are your biggest asset. Even if they have 200 connections on Linkedin and you connect 5 of them to your Willow, you can potentially reach and engage 1000 more people.It can also be incredibly useful when you have a new team member and you want to let them use the content, scheduling, and the expertise on the Willow platform.

Start adding team members!

20 More Topics
December 20, 2020

We just went ahead and added 20 more Topics to our content hub!

We've got you covered

No matter what B2B industry you're in, we've got fresh and trending content available for you to share with your audience. Use your personalized content to share industry updates, tips & tricks, and more with your audience on social media. With Willow, you never run out of content. 😎

  • Baby (EN)
  • Banking
  • Data Science (EN)

  • E-commerce
  • E-learning (EN)
Website Design (EN)
  • Virtual Reality
  • Bots
  • ADHD (EN)
  • Blogging (EN)
  • Food Technology (EN)
  • Influencer Marketing
  • Learning Disabilities (EN)
  • Telco
  • Woman’s Health (EN)
  • Commercial Law (NL)
  • Corporate Governance
  • Criminal Law (NL)
  • Public Speaking (EN)
  • HR Technology (NL)

Can't find relevant Topics?

Let us know through chat! We add more every week. Your favorite topics may be next!

Browse through 100+ Topics

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