How to Truly 'Be Human on Social Media' and Connect Authentically

'Be human on social media' is a phrase we encounter frequently, but what does it really entail? It's not as straightforward as it appears. Businesses often rely on complex language and corporate jargon, which can create barriers between them and their audience. So how can a business truly 'be human' on social media?

What does using easy language mean?

Why should businesses use simple language? When you wear a corporate mask while writing, it makes you sound distant and unapproachable. Imagine entering a conversation with someone who only speaks in legal terms; it's off-putting, isn’t it?

Instead of hiding behind jargon, why not communicate in a way that everyone understands? Your content should be accessible for a fifth grader. Using tools like the Grammarly extension can help make your writing clearer and more relatable.

Do you use slang in conversations? While some B2B brands, like Gary Vaynerchuk, don’t shy away from casual language, it’s crucial to align your tone with your brand identity. Is it appropriate for your audience?

Why is it okay to make mistakes?

Why do we feel the need to be perfect? The truth is, everyone makes mistakes. Humans are inherently flawed. People want to see transparency and authenticity from brands.

You don't need to make mistakes on purpose, but sharing your learning experiences can build rapport. Many business owners openly discuss their failures as part of their content strategy. For example, consider how brands like Buffer share their trials and tribulations openly. By doing so, they show that setbacks are a part of growth.

The aim is to learn from these experiences and guide your audience in the process. Consider how Patreon’s CEO talks about their failures in a candid way. By doing this, you demonstrate that you're just like them—working towards improvement.

How do I avoid overthinking?

What happens when you overthink your content? Many brands fall into the trap of overanalysing every detail. Endless data reviews can lead to posts that feel forced and disengaging.

Being human on social media involves taking creative risks with your posts. Overthinking rarely leads to authenticity. Instead, take a step back. Go for a walk and return to your writing with fresh eyes. Try to express your message using everyday language.

How should I engage with my audience?

What does it mean that social media is about social interactions? It implies a conversation must occur between you and your audience.

How can you engage effectively? Here are some strategies:

1. What types of conversations should I start?
   ‍Kickstart discussions around topics that resonate with your audience. For instance, if your business sells comics, why not ask who their favourite Batman is? Engaging them in a dialogue shows you value their opinions.
2. How important is it to allow responses?
   ‍Invite your audience to share their thoughts. They may have different answers. Being open to these differences fosters interaction. Make sure to reply to their comments as well.
3. Where else should I engage with my target audience?
   ‍Join relevant conversations on platforms like LinkedIn and Facebook groups. Participate in Twitter threads that relate to your niche. Share your expertise and include links to your content when appropriate.

Additionally, you might find value in our guide on writing engaging captions to help you connect authentically.

Why is showing my face important?

Why do people connect better with faces than brands? Customers are drawn to individuals behind the scenes. They want to trust the people behind your business.

While some employees might feel uncomfortable in front of the camera, as a business owner, it's vital to show your face. Use social media to share your personality through quotes, videos, and conference insights.

Stock images just won't cut it. I’ve seen the same generic images, like a guy at a whiteboard, used over and over. People notice. While it’s not wrong to use these images, your authenticity might suffer.

Start showing your human side. Your audience will likely respond more positively to the personality behind your brand. For more insights on making genuine connections, check out our post about the importance of genuine connection on social media.