How to Write Engaging Social Media Hooks

How much time do you have to capture your readers' attention? Not much! According to social media planner Buffer, 55% of visitors read your articles for 15 seconds or less. So, how can you ensure your first lines compel readers to stop scrolling? You need to leave them amazed. If not, they will quickly move on.

Have I grabbed your attention yet? I hope so. The legendary David Ogilvy once stated, ‘When you have written your headline, you have spent 80 cents out of your dollar.’ This principle still holds true in today's content marketing landscape. But what can you do to write that irresistible headline using effective social media hooks?

What should you focus on: value or specifications?

When writing headlines, should you highlight specifications or the value your product provides? One crucial rule of marketing is to clarify what’s in it for your audience. Avoid making it all about yourself or your product. Instead, share how your product enhances their lives. For instance, Michiel Steegmans demonstrates the importance of interconnecting digital systems without mentioning the products he offers. The focus remains on the benefits rather than the specs.

Why should you share your emotions?

Can numbers alone persuade potential customers? Sure, you might boast about an 80% success rate. But do you also convey the joy your users felt – like witnessing a double rainbow when they were moments away from giving up? People often base their decisions on emotions. This technique is referred to as ‘emotional appeal advertising.’ It prompts customers to choose products and services by evoking feelings rather than just rational thoughts. For example, Emma Freivogel effectively employs the powerful emotion of grief to engage her audience.

How can you make it personal?

What matters more, people or products? Consumers typically prefer authentic human connections over mere products. In business, establishing a personal touch is vital. For instance, Alexander Verbist shares a relatable story about being rejected by a prominent banking client. He humorously states that he only writes for millionaires and the Queen now. This mix of humour and personal storytelling resonates strongly.

Why keep it short?

Why should you keep your headline concise? Short sentences boost readability. You don't want your audience to lose interest halfway through a long-winded sentence. Studies show that shorter sentences enhance comprehension. Taha Riana exemplifies this principle well: his posts may be lengthy but his sentences are straightforward.

How does data help?

Once you’ve infused value, shared emotions, and made it personal, you’re already on the right path. But how can you further captivate your audience? Incorporating impactful statistics can enhance engagement. While I might have just fabricated that 80% statistic, it illustrates a point! It’s effective when done correctly. Consider Seth Godin's insights on using data within your content.

What happens when you do the unexpected?

What catches readers off guard? A surprising twist can be a game-changer. As people scroll through endless content, standing out becomes crucial. Adam Karpiak illustrates a brilliant twist in his LinkedIn post that’s engaging and memorable.

So, ready to write that kick*ss headline with effective social media hooks? If you're seeking further inspiration or help, don't hesitate to check out our blog for more tips. Alternatively, get in touch with us for personalised guidance.