9 Entrepreneurs to Watch: Start-up Edition

Those who start a business are ambitious. Every day, they strive to achieve their dreams and become the best version of themselves and their team. It's not easy and not for everyone. Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

Henchman

Co-founders: Jorn Vanysacker, Gilles Mattelin and Wouter Van Respaille

Legal Services

Jorn Vanysacker, Gilles Mattelin and Wouter Van Respaille co-founded the Ghent start-up Henchman.

What is it? Thanks to a Microsoft Word add-in, you can draw up contracts faster on the basis of previously written clauses that are retrieved from your database. No special programs, all you need is Microsoft Word.

"The fastest contract drafting experience ever made", is their promise.

Result: More time for what really matters, along with better quality and consistency between your contracts.

Payflip

Co-founders: Maura Nachtergaele, Jon Lopez Garcia, Filip Van Doninck

Human Resources

Hot in the HR industry: cafeteria plans, the à la carte approach to pay packages.

"If 'on demand' is the future (Spotify, Netflix, Streamz,..), why not apply this principle to pay packages?!" Payflip states on LinkedIn.

Payflip is a tool that allows SMEs to pay smart and flexible salaries by means of tax-optimized and personalized pay packages. No sky-high wage costs, but a win-win for employer and employee.

Phished

Founder: Arnout Van de Meulebroucke

Computer & Network Security

How to ensure a good cyber-hygiene of your company? Arnout Van de Meulebroucke has the answer. His start-up Phished simulates realistic cyber attacks that make companies and employees aware of the pitfalls of phishing and teach them how to correctly and safely deal with online threats.

Remote interaction requires watertight systems now more than ever before. Computers, laptops, cell phones, and other electronic devices need to be properly secured. "Previous 'waves' of the coronavirus have proven that everyone is more vulnerable when left to their own devices, which is why we feel there is still a strong need for more guidance," they highlight on LinkedIn.

Connus

Co-founders: Alexandre Goossens, Louise Blondé

Computer Software

A social media start-up can't be missing from this list, can it? Connus and Willow already share at least one important vision: "Your social media is worth a lot."

Influencers and companies can connect more easily through the app (which is already used in 40 countries). "Connus is the wingman between a brand and you", the website mentions.

More and more companies are recognizing the added value of influencer marketing, and especially micro-influencers for SMEs. Authentic content, a connection between company and content creator, are Connus' top priorities.

Ending note

Building a strong (personal) brand isn't easy, especially as a busy entrepreneur. Know that you're not alone. Willow and our coaches are here to help you build the reputation you've always wanted. You're only one free trial away.

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