How to Post a Vacancy on Social Media Effectively

You are in a human-to-human business. What you do can impact someone's life profoundly. To successfully fill job vacancies, you need to stand out from the competition. Social media platforms that operate like job boards—think Monster or CareerBuilder—aren't the best venues for engagement. Only about 1% of your following is seeking new job opportunities.

So how can you connect with the remaining 99%? The key is to provide value and establish meaningful connections. Offering relevant content will drive engagement. When you engage effectively, you reach an untapped audience, including your second-degree connections.

When that 99% decides to change careers, you'll be the one they remember.

What can you post instead of job vacancies?

Social media operates on algorithms. They remember how your previous posts performed, dictating how long your new content remains in users’ feeds. Thus, consistently sharing engaging content is crucial. It will result in more clicks, likes, comments, and shares. Learn how to get the LinkedIn algorithm to work in your favour!

Consider your reach on social media like a snowball effect. A post will gain momentum faster with 5,000 followers compared to 500. This emphasises the need to grow your audience steadily. Yet, while followers are essential, an engaged audience is even more vital. Responding to comments and interacting genuinely will further boost your engagement.

💡Tip: Use Willow's analytics tool to gauge how well your posts perform.

How can personal branding and community help?

Improving your engagement can often be achieved with personal branding. This process differentiates you in your industry. Showcase your unique strengths by profiling yourself online, sharing insights, and regularly posting valuable content.

💡Tip: Ensure your brand comes across as authentic and trustworthy. Discover more about personal branding here.

The ideal way to engage your audience is by building a digital community. Members within this community often share common interests and goals. Ensure everyone feels included by finding connections between your brand and your audience. Highlight these shared interests through valuable content.

Brand advocacy is crucial for building a community. Happy customers or satisfied job seekers can generate positive word-of-mouth advertising. You may showcase this through testimonials or appoint brand ambassadors. As a recruitment agency, share short clips or quotes from individuals you helped in their job search. Tagging them can magnify your reach.

Both personal branding and community focus on active involvement and sincere interaction with your audience.

💡Tip: Stay responsive to new trends, communicate clearly, and provide a strong message.

How to become a go-to expert in your industry?

Leverage your personal brand to position yourself as a key information source in your field. Share relevant insights, unique perspectives, or your expertise.

You can follow the latest industry trends with ease using Willow’s tools. This effort elevates your company’s status as a thought leader. Such platforms can help you establish your reputation, follow what other leaders publish, and keep your content calendar filled.

💡Tip: Use content curation to simplify your processes.

As a recruitment agency, translate your knowledge into various job-related topics. For instance, offer interview preparation tips, advice on crafting an effective resume, or discussions around hot topics like workplace diversity and burnout.

Why is it still important to post job vacancies on social media?

Even so, you'll want to use social media effectively in your recruitment strategy. These platforms have become crucial for discovering skilled professionals and forging connections. Many potential candidates across various roles actively engage on social media platforms. For instance, Instagram had around 4.3 million users in Belgium back in July 2021.

Generally, candidates who use social media tend to possess better technical skills and stay informed about current trends. This insight is vital for keeping their skills up to date.

Utilising the appropriate hashtags (#) can help you reach a targeted audience on Facebook, LinkedIn, Twitter, or Instagram when posting job vacancies. Interested candidates are likely to visit your website or social media for job details, which boosts engagement. People may share your post, comment, or message you about the opportunity. As a result, your brand strength increases, fostering trust among potential future candidates.

How to create job vacancies on facebook?

Facebook boasts a vast user base, with over 6.5 million users in Belgium. On Meta for Business (Facebook's new branding), you can find step-by-step instructions for posting job vacancies. Once posted, these positions will appear in the “Jobs” tab or on the Marketplace.

Facebook allows you to manage applications, contact applicants, and even schedule interviews via Messenger, streamlining the recruitment process.

How to use LinkedIn for job posts?

LinkedIn is home to over 3.5 million users in Belgium, including a significant portion of the millennial demographic who frequently use the platform for job hunting. Jobs posted here will display in LinkedIn’s Jobs tab and your company page. Check out these tips for creating a robust LinkedIn business page.

LinkedIn offers guidelines for successfully posting job vacancies on its platform.

How to write a successful job post?

Finally, here are key tips for crafting an effective job vacancy for social media:

Best Practices:

• Use bold statements and concise bullet points.
• Highlight the most critical job components.
• Explain what candidates will appreciate about the position.
• Clarify how the role will benefit the company.
• Describe a typical workday.
• Repeat keywords throughout your description.
• Include the salary.

Things to Avoid:

• Overly complex jargon or vague language.
• A dull job description.
• An inappropriate or clichéd job title, such as "Support Ninja."