Nowadays storytelling is an essential part of good social media marketing strategies. Discover eight easy-to-use storytelling frameworks to use immediately.

In this article, we’ll take a closer look at the benefits of personal branding and the 5 steps you can take to start building your personal brand as a CEO. 

It must come as no surprise that having a strong personal brand as a consultant is essential. But where to start? In this blog, we explain step by step how you can use social media to build your personal brand.

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

As an HR or recruitment professional, it is important to follow thought leaders in your sector on social media. These leaders often have a strong personal brand which you can learn from. By looking at what other players in the industry do, you can pick up on important topics and trends. In this article, we discuss some thought leaders in the HR industry and their personal brands.

Consulting has the reputation of being time-consuming. Therefore consultants usually don’t have a lot of time to focus on their marketing plan. Even though marketing is the best way to attract more and especially the right type of clients. In this blog, we discuss the (important) role of personal branding and outline how social media relates to that.

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

Social media is a challenge for B2B businesses. It's not always like you can hire an attractive Instagram influencer to showcase your product and generate some buzz. So it's difficult to figure out what to talk about because why would your audience be excited about what you're selling? That's the million-dollar question. And that's what these businesses have managed to succeed at.

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

Eddie Shleyner's Wisdom of the Crowd can teach us a thing or two about the power of a personal brand.

"Be Human." We see this phrase thrown around all the time like its meaning is obvious. It's obviously not. Businesses still keep hiding behind big words and robotic language. It only pushes their audience further away from them. So let's break down what it means to "be human" especially on social media.

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

A step-by-step guide to building a solid foundation for your personal brand on social media without tricks or hacks.

This list is an homage to a group of inspirational and thriving Female business leaders who are setting a great example for others.

We went and scoured our network for the crème de la crème of business coaches in the US.

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

Luckily for all of us business owners, Belgian has a number of sales experts who focus on turning selling into a divine form of art.

A strong personal brand and leading with your expertise is the way forward.