Effective Strategies to Get Your Content Noticed on LinkedIn

What are the best practices for small businesses aiming to optimize their LinkedIn presence? Below, I've compiled the most valuable tips from the session to help you maximize your organic content reach.

Did you know that LinkedIn is the most trusted social platform? To make the most of it, you need a solid content plan. What does that involve? First, set your goals clearly, as this will direct your content strategy.

How can community building and contribution boost your visibility?

A staggering 90% of LinkedIn's shared content comes from just 1% of its users—typically well-known influencers across various industries. While their content may dominate shares, how does that affect the remaining 90% of users? These users often seek connections with industry leaders and discussions on current trends but feel overshadowed. Fortunately, this is changing.

Recently, LinkedIn announced a shift toward prioritizing community engagement over influencer content. Why is this significant? It means that businesses targeting niche markets or those that offer valuable insights have a better chance of being seen. For example, if you provide industry-specific insights on sustainable practices, your content could resonate more as it fills a knowledge gap.

Why is engagement critical for your content?

Engagement is key on LinkedIn. How does it work? The visibility of your content depends largely on the level of interaction it garners right after posting. Who engages with your content first? If your coworkers like or comment, followed by your followers and influencers in your field, your post is more likely to remain visible in feeds.

For instance, if you share a post about a recent industry report and your colleagues engage positively, it creates a snowball effect, increasing its reach. On the contrary, if the initial engagement is low, your post may quickly fade into obscurity. Dive into more tips with our article on Mastering LinkedIn.

How can changing content format impact engagement?

Are you offering variety in your posts? Variety is essential for keeping your content fresh. Try different formats to convey your message. For instance, instead of linking to an external article, consider posting an image directly with key points highlighted. Doing this keeps users on the platform. Additionally, if you create video content, opt to upload directly to LinkedIn rather than posting a YouTube link.

Another option is repurposing a blog post. Instead of sharing a link, create a long-form article on LinkedIn that elaborates on the same topic with visuals. These changes can significantly enhance engagement and visibility.

Why should you vary your posting times?

Is your posting routine too robotic? LinkedIn, like other platforms, prefers organic interactions. Mixing up your posting times can help achieve this. Posting consistently at the same time can lead your content to feel monotonous and predictable. How can you combat that? Aim to change your posting schedule rather than sticking to the usual routine.

For example, instead of posting every weekday at noon, try early mornings, late afternoons, or even evenings. This unpredictability can increase your chances of reaching different segments of your audience, making your content seem more organic and relatable.

What are the best days and times to post content?

When is the optimal time to engage users? Analyses of social media activity suggest that the best days for posting on LinkedIn are from Tuesday to Thursday. Why do these days stand out? Mondays are often spent catching up after the weekend, while Fridays typically involve wrapping up tasks.

People are most active on LinkedIn early in the morning and during lunch breaks. Additionally, there is a mild uptick in engagement right after work. However, if you’re aiming for a niche audience, it’s wise to research specific times when they are active.

Bonus: Have you tried LinkedIn Live?

Are you aware of LinkedIn Live? This upcoming feature is currently in beta testing and allows users to broadcast live videos, already a hit on platforms like Facebook and Instagram. How can you get involved? You can apply for early access through an application. Since LinkedIn will be actively promoting this feature, early adopters could see substantial engagement.

Adopting innovative features like LinkedIn Live can set you apart from competitors. If you’re considering using video more, this is a great opportunity to make an impact. For a deeper understanding of video strategies, check out our post on Video Marketing.

You don’t achieve these insights without experimentation and adjustments. Fortunately, these strategies should equip you to harness LinkedIn effectively for the years ahead. Alternatively, you could contact us for tailored advice on your LinkedIn strategy or start your free trial today.

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