Why is Video Content Important for Your Business Success?

Why is video content important for businesses?

Video content has become a cornerstone of modern digital marketing. Why is that? Research shows that video posts, on Facebook, garner at least 59% more engagement than other types of posts. This engagement often translates into sales and brand loyalty.

With an adoption rate of 93.7%, Facebook remains the top platform for businesses. Furthermore, Instagram, Twitter, and LinkedIn follow closely behind. Are you leveraging these platforms? If not, you might be missing out on significant opportunities. To learn more about leveraging various social media platforms, check out our article on social media marketing strategies.

How complicated is video production?

When considering video production, many business owners ask: is it difficult? Yes, producing quality videos can be challenging. There is a wealth of software available, including free options. However, creating a polished video that reflects your brand takes time and effort.

Do you lack the expertise or the time to produce videos? Hiring an agency could be a viable option. They can provide a professional touch but at a cost. As a small business owner, weighing your options is crucial. You want to make wise investments in your marketing strategy. For more tips on optimizing your marketing budget, explore our post on budget-friendly marketing ideas.

What kind of videos should you create?

What type of video should your business focus on? HubSpot research indicates that 4 out of 5 consumers find demo videos helpful. This statistic signals the importance of demonstrating your product or service effectively. A demo video can provide potential customers with clarity and trust in your offering.

Imagine a customer viewing a detailed video tutorial on how to use your software. They might feel more confident in choosing your product over competitors who haven't provided such transparency. It can often make or break their decision.

What content works best on social media?

Are you still not convinced about prioritising video? According to the State of Social 2019 report, successful content tends to be inspirational, funny, or practical. So, what does that mean for you? When planning your posts, aim to create videos that fit into these categories.

For example, a video showing behind-the-scenes footage of your team can inspire and connect with your audience. Alternatively, a humorous take on a common industry challenge could go viral. Whatever you choose, remember to engage your audience and emphasize why video content is important to your strategy.

Need help creating your video content?

If you're unsure where to start or how to find content that captivates your audience, don’t hesitate to seek assistance. Contact us today, we might be able to help you out!