Strategies for Law Firms to Increase Online Visibility for Lawyers

To a layman, what does a lawyer actually do? Many people associate lawyers with dramatic courtroom scenes. But the reality is different. Most of a lawyer's work happens away from the public eye, leaving potential clients confused.

Why do individuals and small businesses find it hard to seek legal advice? Often, they don't know where to turn. They may consider large law firms, assuming they can’t afford their services. This leads many small legal firms to face challenges in acquiring new clients, as their outreach often extends only to their immediate networks.

How can law firms increase online visibility and attract new customers?

With people scrolling through LinkedIn and Facebook daily, these platforms can be powerful tools for outreach. But is a mere online presence enough? Unfortunately, no. While extensive networks on social media help spread messages, they don't clarify what legal firms do or when to approach them for help.

So, how can social media work for law firms to increase online visibility for lawyers? By capitalising on two fronts: informing their existing audience and tapping into new audiences interested in legal topics. Posting informative content and engaging in discussions is beneficial. Consistency is key; regular updates can boost visibility and establish the firm's authority in various legal matters.

What role do discussions on social media play?

How do discussions manifest on social media? There are two main ways:

1. Joining ongoing trending discussions: Social media thrives on interaction. By commenting on popular posts, your opinions get noticed. Even a simple like can increase visibility. Thoughtful comments on trending topics can yield significant returns, showcasing your expertise.
2. Posting relevant trending articles: Regularly sharing trending articles on your firm’s page with your insights can reinforce your authority. If you post consistently, like three times a week, it enhances trust in your expertise within specific legal fields.

How does this benefit legal firms specifically?

Why should legal firms engage in online discussions? By sharing knowledge in their areas of expertise, they can overcome visibility challenges. On platforms like LinkedIn and Facebook, posting analyses of well-researched articles is a demonstration of expertise and knowledge.

This emphasis on expertise is recognised by LinkedIn. The platform allows users to share trending industry articles while adding their own commentary. This not only displays understanding but also invites potential clients to engage.

Willow takes it a step further, providing law firms with content tailored to their specialisations, like corporate law. This approach enables firms to share valuable information with small businesses and startups across major platforms like LinkedIn, Facebook, and Twitter.

Maintaining a relevant content stream on social media encourages prospective clients to view the firm as a trustworthy source of legal advice. It clarifies the firm’s areas of expertise, easing confusion about what services they offer. For further insights, read our article on social media marketing for lawyers.

Instead of relying solely on costly paid advertising, adopting this approach creates a sustainable presence. Consistent, informative content keeps the firm at the forefront of clients' minds, fostering long-term relationships. Discover how we can hep law firms on social media.