How to Create a Social Media Post from Your Social Media Plan

How can I efficiently create social media posts? You can save time by sharing content—like videos, blogs, articles, and pictures—from the internet. This enables you to keep an active presence on social media without spending hours crafting original material. However, to establish your expertise and credibility as a professional service provider, you must move beyond merely sharing others' content. What should I do next?

You need to create your own social media content. If that sounds daunting, don't worry! This guide will simplify the process from inspiration to content creation.

How can I start with my monthly plan?

If you have a monthly social media schedule prepared, this is a great starting point. If you haven’t created one yet, check out our blog that outlines the steps to develop a social media plan. Your monthly plan serves as your roadmap—it helps you identify the types of content you want to share. For example, a calendar may include sharing articles, customer testimonials, or even original posts.

Imagine having a calendar filled with engaging topics! An article could be a blog you found enlightening. How do I proceed from here?

How do I repurpose curated content?

Step 1: How do I find an interesting article?

Begin by searching for intriguing articles. Tools like Willow help you discover relevant content by topic. By subscribing to specific topics, you can receive a flow of pertinent articles. Let's say you find an article about what school dropouts should include on their CV. This valuable insight is coming from a recruitment company.

What’s the next step?

Step 2: What should I do after skimming the article?

No need to read the article exhaustively. Instead, glance through it to assess:

• Is it list-based? Articles structured as lists are generally easier to repurpose and engage with.
• Does it contain compelling statistics? Interesting data can attract your target audience.
• Are there infographics within the article? Useful visuals can enhance the post's appeal.
• Do I generally agree with the article's content?
• Where can I provide additional insights as an expert?

This article is structured as a list with several points to extract. Ready for the next step?

Step 3: How can I create an engaging post?

If you found an infographic or statistic, you can share that directly while crediting the source. However, if you want to use a list or a process that resonates with your audience, follow these steps:

• Select a template from Canva.

Canva offers numerous templates ready for use. For instance, an 800x800 visual is easy to fill with information. You can search for "social media" or "carousel" to find suitable designs.

Now, let’s create your post. Use a format that allows flexibility in design. If you're unsure about your design skills, choose an appealing template and modify the text.

Keep your brand in mind. Place your logo in a visible corner. What comes next?

Replace headings with the list titles from the article. Avoid copying the text verbatim. Instead, incorporate your unique insights as an industry authority. Each point in the original article should correspond to one slide—like Volunteer Work, Projects, Internships, and Hobbies. Each can be illustrated on separate slides, showcasing how they enhance a CV.

You can either create individual images or combine multiple items in one image to form an attractive collage. For both options, don't forget to add your website link and logo as a call to action. Which format will you choose?

Step 4: How do I finalize the post?

Upload your design via your social media scheduling app. Write an engaging caption while honoring the original source's contribution. Then, schedule the post for optimal engagement!

Is that all there is to it?

This process demonstrates that turning curated material into your unique content is both simple and time-efficient. Plus, it often yields better results than just posting links. Social media platforms tend to show original content to followers more than links to external articles. Consider this: when evaluating two posts, would you prefer engaging with an informative infographic or a plain link? Clearly, the infographic engages more effectively!

To explore other creative strategies for repurposing content, check out our list of creative repurposing ideas and discover more on best social media strategies.