How to create a content strategy for your personal brand

Where should I start with my content strategy?

Starting a content strategy can feel overwhelming. So, what’s the best way to begin? First, it’s important to create a plan that’s realistic and easy to follow. Having a social media calendar is one of the best tools you can use. Why? Because it helps you schedule your posts in advance, saving time and stress.

For example, commit to posting a few times each week and stick to it. This commitment builds trust with your audience and keeps you accountable. You might try posting three times a week: one sharing your thoughts on a trending topic, one offering practical advice, and one with a personal photo or story. This variety keeps your content fresh and engaging.

Remember, less is more. Smaller goals are easier to meet, and consistency matters more than posting a lot at once. Don’t overload yourself; it’s better to have a steady pace.

What is the ideal format for LinkedIn articles?

When it comes to LinkedIn articles, what format works best? Research shows longer articles, around 1,900 words, tend to get better engagement. Why? Because they provide enough depth to really add value. However, length isn’t everything. How you structure your article is just as important.

Try writing “how-to” guides or list-based articles — these formats get more shares and reads. Break your content into 5, 7, or 9 clear subheadings for easy navigation. For instance, if you’re writing about personal branding tips, use clear sections like 'define your message', 'choose your platforms', and 'create content consistently'.

Keep your article titles concise, around 40-49 characters. A good title catches attention without being too long. Also, add roughly eight photos, especially original images featuring people’s faces. These visuals help readers connect with your content on a personal level. It’s best to avoid videos unless they add real value, as too many can distract.

How can I add more value beyond regular posts?

Beyond regular posts, how can you give extra value to your audience? Offering free and useful content is a powerful way to build relationships and trust. Think about what your audience needs and provide it in a practical form they can use immediately.

Some popular free items you could offer include e-books, checklists, or worksheets. For example, if you’re a career coach, an interview prep checklist can be very helpful. Hosting live webinars or LinkedIn live events is another excellent way to connect directly and answer questions in real-time.

Additionally, consider giving free consultations or coaching sessions. These allow people to experience your expertise firsthand and can lead to paying clients down the line. By giving first, you build goodwill and establish yourself as an authority.

Try mixing different formats to see what your audience likes best. The key is to make your content practical, easy to use, and relevant.

Where can I learn more about social media planning?

For more tips on planning your content, check out our guides on how to plan your social media content and social media calendar templates. These resources offer step-by-step advice and free templates you can use right away.