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Create a content strategy for your personal brand

It's best to always have some sort of plan for yourself and your content strategy. A social media calendar is the most helpful asset in planning out your posting - even for an individual.
Virginie Dardenne
Last Updated
October 22, 2021

Where to begin?

It's best to always have some sort of plan for yourself and your content strategy. A social media calendar is the most helpful asset in planning out your posting - even for an individual.

Our best advice for a good social media plan is to commit to posting a certain amount of times per week and pick a couple of post ideas to rotate between. This is a good place to start!

So for instance, create a plan that includes 3 posts a week - one opinion on a trending topic, one piece of advice, and one photo.

Your calendar or plan doesn't need to be intense - it is better to set smaller goals for yourself and to achieve them than to plan too much and fall short.

What's the best format for LinkedIn Articles?

  • Write long-form articles, around 1,900 words to get the best engagement.
  • Post “how-to” and list format articles because they get a higher number of shares
  • Split the article into 5, 7 or 9 subheadings
  • Ensure that the article title is 40-49 characters
  • Do not add videos to the article unless necessary
  • Try to add exactly 8 photos to the article
  • Post some original images with people’s faces in the article

Additional Valuable Content

Beyond your typical posting schedule, you can also partake in giving something free and tangible away to your audience. This is an amazing social media tactic.

Here are some examples of highly valuable content that you could give away to or share with your LinkedIn network:

  • Free e-books
  • Checklists or worksheets
  • Live webinars
  • LinkedIn live events
  • Free consultations
  • Free coaching sessions

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