How to Create an Instagram Business Account That Engages Customers

Have you noticed how many people discover new products on Instagram? According to recent statistics, 60% of users find new items on this platform. In fact, over 200 million Instagram users visit a business profile each day. This makes Instagram a prime place for businesses to engage customers. With features like Instagram Shopping, you can tag products directly in your photos. This decreases the effort required for users to make a purchase, proving this is the moment to join the Instagram business wave. So, how do you create a great Instagram page for your business?

Why should I switch to an Instagram business profile?

Before we get started, let’s answer a crucial question: do you really need an Instagram business account? Absolutely yes! Instagram was the fastest growing social network by 2018, reaching a billion monthly users. If you're looking for a platform where potential customers are active, this is it. Instagram has transformed from a pretty, photo-sharing app into a multifunctional platform that's simple to navigate. Even if you're new to social media, you'll find it user-friendly. Want proof? Check out this video showing how straightforward it is!

To unlock all the benefits, start by switching your profile to an Instagram business account. Go to Account Settings, select 'Switch to Business Profile', and connect to your Facebook account. This opens up a treasure trove of analytics and features that you can use to enhance your online presence. Now, let's dive into the essentials!

What are the key elements of an Instagram business profile?

What should my username and bio look like?

Choose a username that reflects your brand and is consistent across all social platforms. This makes it easier for your audience to find you. For instance, check out how we maintain our presence at @willowdotco everywhere.

Your bio should succinctly convey your startup’s essence and goals. Ask yourself: What do you want to achieve with your Instagram presence? Here are some approaches you could take: Consider using emojis for visual appeal, making your bio easy to digest.

• Explain your offerings and business hours.
• Highlight unique products or services.
• Share your brand’s personality.
• Include a call to action. Maybe you want followers to visit your website or check out a new product? Place that link in your bio!

How important is my profile picture?

If you’re a solo entrepreneur, opt for a friendly, inviting photo of yourself. This helps make you approachable. If you have a logo, go for a sleek, simple design without text. Remember, Instagram is primarily visual, so keep text minimal in your images. Use captions and your bio for more in-depth information.

What role do branded hashtags play? How can I effectively use hashtags?

Did you know that 70% of brands leverage branded hashtags on Instagram? If you're building a brand, this is your chance to make it memorable. Create a unique hashtag for your business that customers can use too. This allows for tracking your content and encourages users to share feedback. You might even feature their reviews on your profile as engaging user-generated content!

How do I create visually appealing content?

On Instagram, aesthetics matter. Your posts compete with countless others. Consider using high-quality images to capture attention. If your phone camera isn't cutting it, explore high-resolution stock images from websites like Unsplash or Pixabay. Pair these with a free editing tool like Snapseed to refine your visuals.

How many hashtags should I use?

This is the second time hashtags have come up—so you know they’re crucial! Use hashtags liberally when you post. The 'perfect' number of hashtags varies. Some suggest around 9, while others go as high as 30. Ultimately, you'll discover what resonates best with your audience. Consider including three types of hashtags: You can always adapt this list as you see fit.

• Post-related hashtags
• Industry-specific hashtags
• Location- or day-related hashtags

By following this checklist, you’re now well-equipped to enhance your Instagram business profile. This isn’t an exhaustive list; there are always more strategies to explore. Stay tuned for our upcoming post with tips on taking your Instagram to the next level. Good luck!