How to Create a Standout LinkedIn Company Page for Your Business

If you’re reading this, you might be considering a LinkedIn company page. Perhaps you’ve already set one up. But do you really need a LinkedIn page right now? Let's break it down.

What should I consider before creating a LinkedIn company page?

1. Are you planning to hire new staff?
2. Is your target audience active on LinkedIn?
3. Can you dedicate time to develop your company and employer brand?

If you can answer yes to any of these questions, you’re ready to set up your company page on LinkedIn. Here’s how to do it.

What profile picture should I use for my LinkedIn company page?‍

Choose a profile picture that’s at least 300x300px. This ensures clarity and prevents pixelation. When uploading, center your logo to avoid cutting off edges. A clean and professional image reflects well on your brand and makes a strong first impression.

How important is the cover photo?

Your cover photo should ideally be 1128 x 191px. Since it may appear differently on various devices, keep important elements centered. A well-crafted cover photo can showcase your employer brand or current campaigns. For instance, if you are hosting a recruitment event, update your cover photo to reflect this. To simplify the process, you can download our cover photo templates here.

What username should I choose?

A username is crucial, and it should be simple. Avoid adding slogans that could complicate your URL. For instance, your username could just be "Willow," resulting in https://www.linkedin.com/company/willow/. If another business has your desired name, consider a variation that reflects your brand.

How do I select an industry and tagline for my LinkedIn company page?

LinkedIn will prompt you to select an industry that best fits your company. Your industry and tagline will appear when someone hovers over your name. Craft a concise tagline that captures your essence. For example, instead of "Best social media solutions," you might refine it to "Effective social media made simple."

Use this section to thoroughly describe your company's mission, services, and values. Even if it's not the first thing visitors see, an engaging description can attract potential clients and employees. For example, you might write, "At Willow, we empower businesses to connect with their audience through innovative social media strategies. Our commitment to community engagement drives our passion for excellence."

How can I use a call-to-action (CTA) button?

LinkedIn offers two buttons at the top of your profile to drive engagement. You can direct visitors to your website, booking page, or a product. Choose a CTA that aligns with your business goals. For instance, if you’re launching a new service, a button leading to a demo booking page would be ideal.

Why should I use groups?

Joining industry-related groups can increase your engagement. These groups display on your page, potentially increasing your followers.

This list isn’t exhaustive, but getting these seven steps right can set your social media strategy on the path to success. Once established, you can enhance your strategy further. Don't forget to place a LinkedIn follow button on your website. Encourage your employees to add the company to their profiles too!

Ready to schedule posts for your new LinkedIn company page? Try Willow for free!