How to Create an Effective X Business Account

Do I need a Twitter page for my business?

For small businesses, the answer often hinges on two critical factors:

1. Is my product Twitter-friendly?
   Consider your product type. If you offer an IT solution, for instance, Twitter may not be the ideal platform. In contrast, if your service helps users easily create websites, a Twitter presence could be beneficial. Twitter is best for products that lend themselves to sharing and engagement.
   ‍
2. Do my target customers use Twitter?
   Twitter usage varies markedly worldwide. In the UK, around 25% of adults use the platform, making it valuable for most businesses there. However, in places like Belgium, where usage is lower, the time you invest in managing a Twitter page might not yield sufficient returns. As a general rule, affluent millennials dominate Twitter's user base; in the US, 30% of individuals earning over $75,000 are active on the platform.

If both answers are affirmative, continue reading! If not, you might want to explore our guide on creating an engaging Facebook page instead.

Mastering the basics of your Twitter profile can help potential customers find you easily and engage with your brand effectively.

What are the basics of a Twitter profile?

1. Username
   Your username should be simple and memorable. Ideally, it should match your business name. If your desired username is taken, opt for a natural alternative. Avoid adding numbers or extra characters that make it confusing. Consistency across platforms is crucial; try to use the same username on all your social channels. For instance, we use @hellocontento on all our platforms.
2. Profile picture
   Your profile picture acts as your online symbol. Use your logo prominently against a contrasting background for clarity. Ensure that the logo is high-resolution and fits well within the circular format. A recommended size is at least 400x400 pixels. This ensures your logo is clear and not distorted.
3. Twitter bio
   Crafting your bio in just 160 characters can be challenging. It should encapsulate what you do while containing relevant keywords for your industry. Use all available characters. Statistically, accounts with longer bios attract more followers. Avoid hashtags in your bio; instead, write a compelling line that grabs attention. Mention your location and include your website link too.
4. Cover photo
   Your cover photo is the first visual element visitors notice. Use it strategically to highlight current offers or campaigns. The ideal dimensions are 1500x500 pixels, yet these can shift across devices. To ensure visibility, position essential elements at the centre. Unsure about design? Download cover photo templates for Twitter here.
5. Pinned tweet
   Pinned tweets sit at the top of your profile, attracting the most views. High visibility translates to higher engagement rates. A pinned tweet serves as an opportunity for a clear call to action. Pair it with an eye-catching graphic or a link to a trackable URL for maximum impact. If you have a previous tweet that performed well, consider pinning it by clicking the arrow on the top right and selecting 'Pin to Profile.'

With these essential elements, you're now equipped to create a successful Twitter business account. For more tips on social media strategy, check out our post on effective social media strategies. Get started and good luck!