How Fieldside boosted brand visibility across 17 social media pages (and counting)

When Fieldside started using Willow in August 2021, they were determined to be just as ambitious with social media marketing as they are with the rest of their business. As an IT group consisting of different companies with specialized competencies in custom application development, cloud infrastructure, and data analytics, they offer A-to-Z services. Fieldside approached their social media challenge with the same methodical, solution-oriented mindset they bring to every client's digital transformation journey.

As a local social media management platform, Willow is the perfect partner to manage all the accounts in one central platform.

“There are several reasons why we ultimately chose Willow. On the one hand, the social media planner and dashboard with just the right features we need. On the other hand, the pricing made it possible.” Jeroen Pets

Four years later they are still happy with the platform and their decision to partner with a local tech company.

A hands-on approach to content and growth

Jeroen Pets, who leads Fieldside's digital strategy, worked closely with Willow to build a solid foundation during the first few months. For the next year, the communication team worked closely with our Willow coaches to establish a publishing rhythm and optimise their social media presence.

“When we started with Willow, our marketing/communication team wasn’t yet large enough to support the entire group of companies, so the coaching aspect was very welcome at the time.” Jeroen Pets

By September 2022, Fieldside transitioned to working independently. The team had gained the skills and confidence to manage their content strategy in-house while continuing to use the Willow platform to streamline planning, publishing, and analytics.

The ease of use is still their main benefit for the communication team. Since they started using Willow, the services group has continued to grow and the team now manages 11 LinkedIn pages, 5 Facebook pages, and an Instagram account. Thankfully, the centralised platform gives them a clear overview of every brand within the group and its respective social media channels.

Clear, measurable results

Since the start of their journey, Fieldside has seen strong results across the board. Here’s an overview of their achievements for the Fieldside page in the past twelve months:

• LinkedIn: +19.61% audience growth, over 104,000 impressions, and 24,000+ engagements
• Instagram: 1800%+ increase in impressions and 2000%+ growth in engagement

In a snapshot of six of Fieldside’s daughter brands, all showed positive results across key metrics: audience growth, impressions, engagement, and content output.

Of these company pages, especially Thrix deserves a closer look. Thrix is a consultancy firm that helps organisations with GDPR and ISO compliance. Despite their focus on a very technical topic, they’ve managed to grow their company page by over 200% in the past 12 months.

Thanks to a total of 53 posts, they’ve reached nearly 34.000 impressions—quite the achievement for a new and niche company page.

Finally, it’s worth noting that their top-performing posts often reached dozens of clicks, highlighting a highly engaged audience.

And the positive results reach beyond what’s visible on the screen. In a world that’s slowly moving back to more in-person events, their social media efforts still deliver a positive impact. As Jeroen says, “People recognise us more often thanks to our online presence. Also at trade shows, people sometimes approach us spontaneously and say, "Oh, I saw this on your socials!"

What this means for Fieldside

These results reflect more than just content performance. They signal a stronger digital presence across the entire Fieldside ecosystem, making it easier to:

• Introduce their companies to potential clients
• Attract new talent in a competitive hiring market
• Share insights and updates across a wide range of platforms
• Strengthen the Fieldside brand as a unified group

With Willow by their side, Fieldside established a coordinated and scalable approach to social media.

They now manage 17 social pages through Willow and who knows how many new businesses will join the community in the years to come…