How Testersuite doubled their output and levelled up their LinkedIn strategy

From solid presence to strategic growth

Testersuite wasn’t new to social media when they reached out to us. They already had a voice on LinkedIn, and a modest rhythm of activity. But they knew they could do more than a few posts per month.

That desire for growth sparked their search for a tool that could bring structure without adding complexity.

Enter Willow: a tool that fits like a glove

After a personal recommendation, Erwin and the team started a free trial with Willow. A satisfying trial and product demo later, they opted for a tool-only setup with two onboarding sessions.

That’s all it took them to take their social media game to the next level. Within weeks, Testersuite saw a shift. Willow’s intuitive content calendar and smart category system helped them:

• Stay consistent with on average two posts per week.
• Share a mix of product news, team stories, educational content and promotions.
• Amplify their brand by activating multiple employee profiles. Colleagues like John, Frank, and Alexander began contributing, expanding reach and boosting authenticity; a perfect example of employee advocacy.

Content planning made effortless

With Willow, content planning became a breeze.

• The calendar is always full
• Categories guide content themes
• Everyone knows what’s coming next

Planning content is no longer a last-minute task. It’s embedded in the workflow and empowers the whole team to contribute with ease.

Measurable success in the past two years

In the first year of using Willow, Testersuite almost doubled their social media output. And in the second year? They continue to post at least twice per week while maintaining high quality and a diversified content mix. Moreover, they've increased their impressions, their engagements and follower count with double digits. These aren’t just vanity metrics, they reflect a mature, intentional approach to LinkedIn.

Tracking what matters in Willow’s dashboard

Using Willow’s built-in link tracking, Erwin and the team get real-time insights into how their content performs beyond likes and impressions. Every shared link tells a story: how many people saw it, how many clicked, and how engaged the audience really was.

This kind of feedback loop is essential. It allows Erwin to see which topics resonate most, what type of headlines drive action, and which formats or timing deliver results. Instead of guessing, the team can double down on what performs and improve over time. 

Want results like Testersuite?

Testersuite’s story shows how the right tool can turn decent content into a standout strategy. If you’re ready to bring structure and strategy to your own social media efforts, book a demo today or explore more success stories.

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