What you can learn from Leo Stevens' social media investment strategy

Leo Stevens isn’t your average financial firm. As one of the last fully independent, family-owned wealth managers in Flanders, they’ve built a reputation on long-term, people-first relationships. Their advisory model starts with listening, not selling. But in a competitive and often impersonal sector, the firm needed a way to make that human approach more visible.

The answer? A stronger presence on social media.

Working on a solid foundation with steady YoY returns

Social media has been part of Leo Stevens’ communication mix for years. With expert Jill de Ranter at the helm, the firm built a solid presence. Jill helped shape a brand voice that reflected their values and showed great traction. In 2022, they added Willow to streamline publishing. The platform made it easier to manage content and maintain consistency. 

With solid year-over-year returns, their social media investment is definitely worth it. Here are some numbers for the past twelve months:

• Impressions almost doubled to 147.204
• Engagement grew by 142%
• They added 445 new followers.

And it goes beyond just reaching people. Willow’s built-in link tracking gave the team real visibility into what content people were actually clicking on. Job posts, industry insights and even case studies resonated with their audience.

That kind of traction not only boosts brand awareness, it also signals trust, interest, and relevance in a competitive market.

A smart investment took their social media to the next level

Early 2025, Yentl joined the team as the firm’s first in-house marketer. She continued the steady growth and brought fresh ideas to the team.

As a dedicated social media marketer with easy access to day-to-day information, she could take Leo Stevens’ social media presence to new levels of consistency. The post volume increased, especially on Instagram, and other numbers soon followed:

• 138 new followers in the past three months. (vs. 81 in the months before that).
• +48% impressions compared to the previous three months.
• +122% engagement compared to the previous period.

We’re bullish on the future of Leo Stevens’ social media

Today, Leo Stevens can act on what works. They can measure, plan, and fine-tune their social media without losing their human touch. It’s a powerful blend of:

• External expertise with Jill
• Internal focus with Yentl
• A reliable platform: Willow

It’s a setup that empowers them to keep growing at their own pace and in their own way while staying close to the people they serve.