Engaging Real Estate Content for Social Media: Strategies that Work

The importance of social media in real estate can’t be overstated. Did you know that social media impacts how agents score clients and close deals? According to the National Association of Realtors, 97% of homebuyers use the Internet in their property search. Social media tops the list as the best platform for reaching potential buyers, with 52% of clients discovering listings via these networks.

What should you post aside from listings?

Simply posting listings won’t engage your followers. Instead, diversify your content! Think of interesting and informative posts that showcase your expertise or personality. For example, you could share home styling tips, highlight local businesses, or post client testimonials that resonate with potential buyers. This not only keeps your audience entertained but also builds a sense of community.

💡Tip: Create a content plan to schedule your posts

Which social media channels should realtors focus on?

As a realtor, which platforms should you prioritise? The National Association of Realtors study indicates that 90% of agents use Facebook. Instagram is used by 52%, while 48% utilise LinkedIn. Focus on these channels where engagement is highest and tailor your posts to each platform's unique audience.

How can Facebook boost your real estate marketing?

Facebook remains essential for real estate agents. It offers robust business features that allow you to post updates, engage with customers, and even book appointments. With its large user base, the chances of reaching your target market are significant. Facebook ads enable you to create highly targeted campaigns based on demographics and preferences, ensuring your properties get the right exposure.

Why should realtors use Instagram?

Instagram is increasingly popular among realtors. The platform's focus on visual content makes it ideal for showcasing properties. Sources like Later show that engaging formats such as reels and behind-the-scenes content attract followers. Stylish property photos combined with engaging captions can significantly enhance your reach and appeal.

What types of content should you post?

What kinds of posts engage your audience?

Consider these types of content:

• Time-sensitive posts: Promote new properties or upcoming open houses. These can include interactive virtual tours, behind-the-scenes videos, or 360-degree views that highlight your brand.
• Entertaining content: Showcase your personality with fun posts not directly tied to real estate. For instance, share local events or quirky real estate memes. A great example is this post by Straf Vastgoed!
• Informational content: Share tips, answer common questions, or provide market insights. Content like this can easily be repurposed throughout your content calendar.

How important is consistency in posting?

Consistent posting cultivates a loyal audience. Aim to create valuable interactions that draw people back without overwhelming them. Striking this balance is key to effective engagement.

💡Tip: Switch up location tags on Instagram to increase engagement and visibility.

Mix business and personal content while keeping it relevant. Use humour appropriately, and focus on real estate themes to connect with your audience.

💡Tip: Check out how to write a great caption here.

Should you invest in social media ads?

Using paid ads can significantly boost your visibility. Don't shy away from investing in Facebook ads tailored to your specific audience. Target people based on their spending habits and relationship status, which ensures your properties are seen by the right eyes.

How to share useful information?

Homebuyers often seek information rather than overt promotions. Use social media to demystify the buying process. Share content that clarifies common misconceptions and offers tips to ease their concerns. This approach can establish you as a trusted adviser in the industry.

Engaging with followers through informative posts creates a dialogue and builds trust. You might discuss real estate trends or provide location insights to assist them in finding their dream home.

💡Tip: Ask your audience what they want to learn more about.

How to leverage industry news?

Sharing industry news signals your expertise. The real estate market continually evolves, so keeping clients updated can establish you as a knowledgeable resource. Regular updates will not only showcase your active participation in the industry but also build credibility.

💡Tip: Check out Willow’s news feature to become a thought leader in your field.

What types of advice should realtors give?

Position yourself as an expert by giving wise advice on various real estate-related topics. Whether covering styling trends, tiny home benefits, or the nuts and bolts of new home construction, you can share valuable content that resonates with your audience.

How can storytelling enhance your posts?

Effective real estate marketing incorporates storytelling. Discuss the unique features of the neighbourhood around your listings to appeal to potential buyers. This helps create a connection and makes them envision their lives there.

Further enhance your narrative by sharing client testimonials—videos or quotes that highlight your successful transactions. Remembering clients post-transaction establishes lasting relationships and keeps you top-of-mind for future referrals.

Additionally, share milestones about your business, like anniversaries or new branding. This not only reflects your journey but also builds community connection.

Why are visuals important?

High-quality visuals can make or break your post's effectiveness. Though professional photography can incur costs, it often pays off. If your budget is tight, consider using free stock photos from sites like Unsplash or stocksnap.io. Great visuals will capture attention and convey your brand's message more effectively.

Visually engaging posts can often include infographics, providing easy-to-digest information to your audience. Customising images to convey specific messages helps your posts stand out and resonate.

💡Tip: Use Willow’s tools to automate social media scheduling for consistency.

In conclusion: Don’t hesitate to showcase your offerings, but keep your content varied and engaging for your followers!