Are you preparing to hire? Are your customers present on LinkedIn? Do you want to build your business brand and employer brand?

Looking to save time while creating high-quality and engaging content? As an SMB, time optimization is crucial, and that's where Artificial Intelligence (AI) comes in to save the day. By harnessing the power of AI, you can save valuable time and achieve better results. In this blog post, we will delve into the opportunities that AI offers for small business owners like you.

Getting to know your target audience and what exactly they are looking for can be very tricky. Whether you’re trying to figure out how to present your product or service or whether you’re trying to fill a vacancy within your company, it’s crucial to understand the needs and wants of the target audience. Based on this understanding, you can make any range of content from blog posts to job vacancy posts that your audience will engage with. But how do you know what your target audience is looking for? By using a simple and free tool Google provides us with. Let’s take a look at this tool and how it can help you find all of the necessary information to answer this question!

Content curation is a very valuable part of your marketing strategy. It's a way to provide value to your followers while highlighting your industry expertise. Learn how to harness the power of content curation with this comprehensive guide.

This list is an homage to a group of inspirational and thriving Female business leaders who are setting a great example for others.

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine giant and what exactly that means for the future of Willow, we had an enlightening conversation with founders Ludwig Dumont and Steven van Kerkhoven.

Luckily for all of us business owners, Belgian has a number of sales experts who focus on turning selling into a divine form of art.

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

The pandemic had an incredible impact on the human resources function. HR reinvented and transformed to solidify its digital role. By keeping current on the digital HR trends for 2022, you will be able to leverage these solutions to add value to your business.

As in many industries, social media has grown in importance for real estate. However, it is difficult to find engaging content. This article offers inspiration and ideas on the best-performing content for real estate.

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

Consultancies are businesses built on trust, strong relationships with clients, and their expertise. B2B businesses have been successfully using social media to get the attention of their prospects and nurture leads. Here's how.

It must come as no surprise that having a strong personal brand as a consultant is essential. But where to start? In this blog, we explain step by step how you can use social media to build your personal brand.

In this article, we’ll take a closer look at the benefits of personal branding and the 5 steps you can take to start building your personal brand as a CEO. 

In this blog post, we look at how your SMB can overcome some of the most common challenges in the world of social media in 2022.

If you weren’t born and raised in the internet era, digital marketing can feel overwhelming. Traditional marketing isn’t dead, and digital marketing doesn’t have to be difficult. Let’s explore the sweet spot between both worlds.

Nowadays storytelling is an essential part of good social media marketing strategies. Discover eight easy-to-use storytelling frameworks to use immediately.

Promoting your business, your activities or yourself through social media is harder than you think. Where do you keep getting the inspiration to post regularly? And how do you create posts that do well? At Willow you already have a scheduling tool and coaching to help with that. Recently, the successful company also added a knowledge section: Willow Academy.

"When you have written your headline, you have spent 80 cents out of your dollar". Let's master the art of caption writing to get the most out of those 80 cents.

Your employees are your greatest assets. Put your employees in the spotlight and build a strong Employer Brand.

Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.

To a layman, the work of a lawyer is little else than a mystery. As is with expertise-driven businesses, it is difficult to explain the complexities of just what a legal or tax consultancy does.

As an HR or recruitment professional, it is important to follow thought leaders in your sector on social media. These leaders often have a strong personal brand which you can learn from. By looking at what other players in the industry do, you can pick up on important topics and trends. In this article, we discuss some thought leaders in the HR industry and their personal brands.

Consulting has the reputation of being time-consuming. Therefore consultants usually don’t have a lot of time to focus on their marketing plan. Even though marketing is the best way to attract more and especially the right type of clients. In this blog, we discuss the (important) role of personal branding and outline how social media relates to that.

Social media channels that resemble a job board like Monster or CareerBuilder, are not the way to go. Only a fraction of your following, let's say 1%, is looking for a new opportunity. So, how to connect with the other 99% and gain visibility in their network?

A busy office manager can hardly find the time to manage social media accounts on top of their day-to-day job. Here are some tips to save as much time as possible.

Have you been working as a marketeer for a few decades? Were you born in a time when the worldwide web didn’t even exist yet, let alone social media? Then you might find it very difficult to stay on top of social media, with so many aspects that seem to be continuously changing. But no worries, we are here to help you out!

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

Everyone wants their social media posts to perform well. After all, you spend your precious time on them. Knowing how the algorithm works can help ensure that your LinkedIn content gets noticed and you grow your LinkedIn page organically.

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

I've tried to add as many less known channels as I could think of so you can take advantage of them as a B2B marketer or business-owner.

Social media is a challenge for B2B businesses. It's not always like you can hire an attractive Instagram influencer to showcase your product and generate some buzz. So it's difficult to figure out what to talk about because why would your audience be excited about what you're selling? That's the million-dollar question. And that's what these businesses have managed to succeed at.

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

If you don't exist on social media, or if you don't bring your A-game, you've lost a potential customer without even entering a conversation. If you don't exist there, existing customers might get frustrated and choose your competitor who has a social presence.

A step-by-step guide to building a solid foundation for your personal brand on social media without tricks or hacks.

An easy step-by-step guide on signing up for GMB, and setting it up from scratch.

Think back to the last time you wanted to buy a washing machine. You went on Amazon or Bol.com. You liked a particular model because of its features, but you wanted more assurance to spend the money. You needed confirmation of your decision from your friends, from people who had already bought the product, and from people you thought of as authorities on washing machines. Each one of these plays an important role, and can be the trigger.

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

We went and scoured our network for the crème de la crème of business coaches in the US.

Consulting firms need to have a business development strategy in place that is not dependent on referrals. Here's what that can look like.

There's a war in the Accountancy space. Small accountancy firms have it difficult when they want to attract new talent. The recruitment market is difficult to maneuver when the Big 4 do a snatch-and-grab of the creme de la creme of talent at the beginning of every year.

Facebook is one of the most used social media platforms with a total of 2.38 billion users as of 31st May 2019. Just to put that into perspective, the population of the world is 7.7 billion. So the chances that your potential customers are active on Facebook are enormous.

According to a recent survey, 13.6% SMB CEOs are already investing in AI solutions for their businesses, with this percentage set to rise in the near future as ROIs become well-known and people learn to use these solutions. 29.5% of CEOs already believe that among upcoming technology, AI will have the greatest impact on their business next year.

There has never been a better time to jump on the Instagram business bandwagon.

A strong personal brand and leading with your expertise is the way forward.

Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures, and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.

How to find good hashtags to use, and how many hashtags to use on different social media platforms.