How Altro Vastgoedgroep grew engagement by 75% in a year across multiple pages

The challenge: Bringing structure to a growing brand

Altro Vastgoedgroep is a prominent real estate group with four distinct business units—Altro Vastgoed, Altro Projects, Altro Invest, and Altro Home—each with its own audience, challenges, and goals. While the people behind Altro recognised the importance of social media, they weren’t quite sure how to organise their efforts effectively across so many teams and platforms.

Silke, who leads Altro’s social media marketing, felt that despite their ambitions, their current approach was scattered. With strong growth goals for Facebook and Instagram and a growing demand for visibility across all four brands, she needed a smarter, more scalable solution. One that would bring structure without adding complexity. One that offered clarity, consistency, and collaboration—without overwhelming local teams or risking a diluted brand identity.

We looked at how content was being created, where it was getting stuck, and what was missing in their process. The insights gave us a clear starting point—and gave Silke a sense of direction.

A mutual connection with Immowi, another real estate player already working with us, helped build trust early on. To bring everyone on board, we organised an on-site demo for Altro’s marketing team. That in-person session made all the difference to move forward with a successful collaboration.

The solution: A year of social media coaching and a smart setup

Altro Vastgoed’s first step was building the right structure. With Willow, they implemented a tailored setup using three distinct dashboards.

• Altro Vastgoegroep and Altro Home have a dashboard that's managed by Silke.
• Altro Project and Altro Invest are managed by Silke on a separate dasbboard
• Altro vastgoed's regional real estate agents use another Willow dashboard to manage their respective social media channels.

This setup allowed them to streamline planning and execution across all brands. Silke can easily review what's going on, while each team also gets the flexibility they need.

“We wanted a platform that was easy to use, helped us create structured content calendars, and allowed us to schedule and publish posts automatically. Willow gives us exactly the user-friendliness and structure we were looking for.” Silke Cleys, Branding & Social Content Creator

In parallel, Altro Vastgoed joined Willow’s coaching program for a year. Through guided sessions, they learned the fundamentals of content planning, brand consistency, and social media best practices. The hands-on coaching helped them make the most of the Willow platform and translate their offline strengths into digital impact.

As regional office managers were given access to manage their own social media channels, the setup allowed for local content while staying aligned with the group’s strategy. This decentralized approach created ownership at the local level, encouraged collaboration, and boosted motivation.

“What we find most useful about Willow is how easy it is to create a content calendar and turn a task into a post straight away. The platform is also very user-friendly, which makes it easy for our real estate agents to learn and use.” Silke Cleys, Branding & Social Content Creator

After a year of learning, experimenting, and refining their approach, Altro Vastgoed transitioned to using Willow independently. Today, they run their multi-brand strategy with confidence and clarity—all within one powerful platform.

The results: Consistency, clarity, and real momentum

With Willow in place, Altro Vastgoed turned social media into a true growth channel. Facebook became a key driver of awareness and engagement across the regional offices. Here are some numbers for the past 12 months (May 2024 - April 2025):

• 390,356 total impressions, up by 67% compared to the previous 12 months.
• 46,968 interactions, 75.82% more than in the previous period.
• Total audience of 1,805 followers, a 14.46% increase.

And some of the local offices really stood out for their efforts in the past twelve months.

• Altro Vastgoed Dendermonde saw engagement jump 73.13% as they posted a total of 224 times (+24.44%).
• Altro Vastgoed Wetteren grew impressions by 187.2% and engagement by 225.96%.
• Altro Vastgoed Aalter achieved a staggering 408.84% increase in engagement.

Regional offices also started seeing real results in terms of clicks. Several posts across the different accounts generated hundreds of link clicks—proof that their content was not just being seen, but also driving action.

Expanding to LinkedIn

LinkedIn has also become a strong channel for Altro Vastgoedgroep. Building on the coaching and setup they’ve established with Willow’s help, they were able to double down on LinkedIn with a clear strategy, tailored messaging, and a consistent schedule. This workflow led to a noticeable increase in visibility for each business unit this year. 

But it’s not all about visibility, it also helped them stay top of mind and connect with potential clients, partners, and investors in a professional context. What started as an underused platform has now become a key part of their online brand.

How Altro Vastgoed gained clarity, confidence, and control over their social media

What once felt complex is now streamlined. Altro Vastgoed's marketing team can manage multiple social media brands without stress, thanks to Willow’s structure, tools and expertise with social media management for real estate companies. 

About a dozen regional managers are also equipped and engaged, confident in creating content and growing their local audiences. They now have the freedom to focus on strategy and creativity. And even without ongoing coaching, Willow remains their go-to platform for consistent, multi-brand social media success.