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What to Post on LinkedIn: Content Inspiration for Your Brand
Discover what to post on social media with content inspiration that enhances your brand and engages your audience effectively.
Social media can be a challenge. If you're managing your company's social accounts, you often wonder, 'What should I post on LinkedIn?' You don't want to bore your followers with repetitive content. So, how do you keep your posts fresh and engaging? This guide answers that question with practical ideas.
In this article, you'll find content ideas tailored to your goals. We'll focus on creative ways to enhance brand awareness, drive lead generation, and showcase your employer brand.
What is the tip of the week?
Brand awareness is key. Share insights from your colleagues or leaders. What wisdom do they have that your audience could benefit from? Go to Canva, find a template, add a graphic and your tip, and voilà—you have a shareable post!
Why should I post team pictures?
How can I summarise the week?
What is the quote of the week?
Why feature employee testimonials?
How can I leverage customer testimonials?
How can I repurpose my blog content effectively?
What about teaser videos?
Use tools such as Lumen5 or Kapwing to make short video teasers from your blog posts. Extract key points or tips and mention them briefly in the video, encouraging viewers to check your website for more details.
How do I create a carousel post?
Carousel posts allow you to present information engagingly. Create a PDF featuring significant snippets from your blog along with captivating visuals. Share the carousel on LinkedIn to capture attention.
Can I repost my blog later?
If the content remains relevant, don’t hesitate to repost your blog after some time. Evergreen topics are perfect for this strategy, allowing you to reach a broader audience who may have missed it the first time.
Why should I create infographics?
Infographics can simplify complex information creatively. Use tools like Canva or Visme to create visually appealing infographics highlighting important stats and insights from your industry or company research. Engaging infographics are highly shareable on social media.
How to share industry news and updates?
Remain updated on industry trends and share relevant articles. Doing so establishes you as a thought leader. You can also set up Google Alerts for news that pertains to your field. Don’t forget to tag writers or companies for more visibility to your post.
What about industry news slides?
Transform valuable articles into eye-catching slides using Canva. Share them on LinkedIn for added engagement. Your followers appreciate well-structured, informative slides.
How can I engage my audience with AMAs?
Ask your audience questions. You can gain valuable feedback on various matters. AMAs (Ask Me Anything) or casual questions create conversations that can strengthen your community and engagement. Simple queries like 'What are your top productivity tips?' can ignite interaction.
Why an office tour post?
Showcase your work environment. If you've moved offices, share photos! This transparency will engage your followers. Use social channels like LinkedIn and Instagram to show off inviting visuals of your workspace.
How should I announce new employees?
Celebrate new hires by sharing their welcome on your social channels. A picture or a video featuring them can boost positivity and engagement. Remember to tag them so they can share their excitement within their network!
How to share job openings creatively?
When posting job listings, showcase your company culture. Use visuals and unique messaging that reflect your organisation’s environment. This approach attracts candidates who resonate with your values.
What about sharing company news?
If there's exciting news, share it! Create informative posts that summarise key updates or milestones. Blog links with a catchy introduction can draw followers to learn more about your achievements.
How to present company values?
Posting about your values helps to foster connections. Create engaging content that reflects your company's philosophy. Share stories from employees or illustrate how you practice these values in daily operations.
Should I post a company video?
If you have a company video, share it on your social platforms. This powerful tool showcases your values and the culture you offer to potential clients and employees. Don’t leave it hidden on your website.
Bookmark this article for future reference. It can be a handy resource when you're unsure what to share. If you need further assistance, feel free to reach out to us or start a free trial. We can help you craft a diverse content strategy for all your channels.