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How a strong visual identity helps your personal brand

A good step in determining how you want to represent yourself is to consider how people already view you and your personal brand. Without even trying, you've already created a bit of a personal brand for yourself. Start by thinking of a few words that others might use to describe you. This can be the stepping stone to how you choose to represent yourself online.
Mirelle Hassler
Last Updated
October 22, 2021

A good step in determining how you want to represent yourself is to consider how people already view you and your personal brand. Without even trying, you've already created a bit of a personal brand for yourself. Start by thinking of a few words that others might use to describe you. This can be the stepping stone to how you choose to represent yourself online.

The following aspects of your profile should reflect who you are as a person:

Your profile photo

According to LinkedIn, having a personal profile picture makes your page 14 times more likely to be viewed by others.

A logo, even though you are a one person brand, is a no-go. Logo's are only recommended for company pages.

Do you want to be dressed super professionally or more casually? If your career is in the medical field, for example, you shouldn't choose a photo of yourself in a tee-shirt and jeans. If you are a musician, that outfit could fit your personal brand. These personal, creative choices are up to you, but what's not left to your decision is the quality of the photo.

Your profile picture must be:

  • A headshot - your face should take up at least 60% of the frame
  • Taken in good lighting
  • Just of you
  • In front of a plain background
  • Professional (no sunglasses, drinks, travel destination, etc.)
  • Inviting
  • Clear quality - ideal size is 400 x 400 pixels

GREAT EXAMPLES 🚀

Your banner

Your profile image and banner are the first two things someone will see when they look you up on LinkedIn. It should immediately give people an idea of who you are, what industry you are in and what your personal brand story is about.

Do you want a simple image or do you want to come across as more creative? A standard color or a design? Your background image should reiterate who you are, specifically as a professional.

Here are some potential ideas for your banner image:

  • A solid color/photo
Banner example
  • A photo of you working
Banner example
  • A promotional/company related photo
Banner example
  • Your workspace
  • Your city landscape
  • A current mission

Brand colors

Your brand identity, which also includes the brand colors, can really help you to express a personal brand and make you recognizable.

You should ask yourself whether you want to post templates/graphics using the same colors or would you prefer not to keep a constant theme? Either way, colors can really help to:

  • express a personal brand,
  • reiterate your overall message as a brand,
  • create a cohesive look across your page,
  • create brand recognition.

Would you rather not stick to your brand colors? It's still important to keep in mind that certain colors come with certain associations. For example, orange is said to combine the optimism and positivity of yellow with the passion of red. It evokes a friendly feeling. Whereas green gives off a sense of calmness and serenity. So, when posting images or graphics to your page, keep in mind the fact that colors have the power to evoke feelings from your audience.

Color psychology in brands

Brand colors example

For example, Neil Patel, an expert marketer, keeps a consistent theme across his created graphics when posting to LinkedIn. It also matches the colors of his website. So, all communication can be tied to each other through brand colors and tone of voice.

Neil Patel

Neil Patel

Your own story

Sharing your personal story on LinkedIn gives your profile a more human touch and makes your personal brand relatable to other users on the platform. Highlight your personal life experiences that others can learn from & also post your failures. By doing this, you will have a better chance of connecting with others. It's important to note that you can highlight personal life experiences, while keeping it professional. You don't want to share as you do on Instagram and Facebook.

Here are a few examples of what you can talk about:

  • The path you took to get where you are today
  • Your goals & aspirations for the future
  • Your achievements & failures
  • Your beliefs & values
  • Lessons you've learned

A great example of a post about lessons you've learned 🙇

Post Justin Welsh

An example of a post about sharing failures ⤵️

Post Ray Dalio

An example of a post about sharing a personal story 💭

Your representation

If you want to build beneficial relationships, then you must represent yourself accurately, meaning you have to tell the complete truth when sharing things online and filling out your profile.

In addition to accuracy, your profile should be professional as well, meaning you should highlight your skills and expertise in a professional matter. People will take you more seriously if you professionally represent yourself. That doesn't mean you should try and constantly sell yourself, instead post genuine and natural content.

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11 steps to optimizing your LinkedIn profile
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