The very first step in creating a strong personal brand is defining who your target audience is. The way you communicate, portray yourself, the things you share and post should all be in line with who your audience is. That means in order to know where, how and what to post, you first need to know who you are posting for.
A target audience is a defined group of people who share the same common characteristics, usually based on demographics and behaviors. The defined characteristics could be the following: gender, age, location, purchasing power, profession, stage of life and marital status.
Determining who your target audience is, is the very first step in knowing what kind of content you need to share through social media. Your social media and marketing strategy should be targeting this group of people, meaning your tone of voice and content should really appeal to these potential customers.
Examples of a target audience: