We live in a very competitive world where almost everything and everyone is available online. You can Google just about anyone and you aren’t really in control of what people will find. However, the positive aspect of personal branding is that you can decide what people find about you when they look you up online. What do you want to be known for? What do you want people to remember you for? You have the ability to influence this by establishing your personal brand.
Everyone can have different goals and objectives for creating a personal brand. The main objective is to portray your professional image and skillset and lead customers towards your business. Whatever your goal is, having a strong personal brand is beneficial for different reasons:
It allows you to have a certain professional image, show off your personality and expertise about specific topics. By doing this, you allow others to relate to you and build trust. Trust is very important when it comes to professional relationships. People are more likely to do business with someone they trust than with a company that they don’t really know much about.
You can show off a certain skill set and set yourself apart from your competition. By differentiating yourself from others you can really stand out from the crowd. It makes you gain credibility.
You gain recognition and it makes you memorable in the eyes of others.
It allows you to inspire and educate people on a certain topic. An example of this is Jay Shetty. He translated his experience with monks into a book, "Think like a Monk". It’s a worldwide bestseller about mastering your mindset and how this helps you in life, especially if you’re always busy.
A good personal brand can lead to people coming to you, rather than to your competition, when they are in need of your product or service. An established personal brand allows you to stay top of mind.
One of the results of actively working on your personal brand is that you will grow your following and extend your network whether it is personal or professional. Over time, the effort put into your personal branding can lead to achieving a leadership position in your field of expertise. Just think about Elon Musk and Tesla, leaders in the electric car industry.