Being social on LinkedIn isn't just about getting more likes or followers, it can lead to true opportunities and offers. The people that you interact with on LinkedIn could end up as long-term partners, connections and catalysts for an opportunity.
Here's an overview of what actions you can take to build relationships on LinkedIn:
Participate in groups on LinkedIn. Groups let you meet and mingle with other professionals within your industry. These interactions in groups can lead to powerful connections and even working relationships down the line.
There’s one crucial part to being part of these groups: participation. You need to partake. Get into the mix. Comment. Share content. Offer advice. Start conversation threads. This kind of engagement will make these groups more beneficial to your overall goals.
It really depends on the purpose you want it to serve. Find groups of professionals in the same space to build your network or find groups of potential client segments to increase your visibility.
Unlike other social media platforms, LinkedIn is a place where you want to accept all connections. It's okay if you don't know the person in real life - they can still be a part of your professional LinkedIn network.
The more connections you have, the higher LinkedIn will rank you and the more your profile will show up to others. You should really take the opportunity to be proactive, don't wait for connections to roll in. Add people you know from your contacts.
Make sure to also connect with people you've met in real life - whether it was through work or school or in a social setting. Turn these connections into your LinkedIn audience.
Another place where you can easily engage with others is in your feed. What can you do to create new connections?
Comment and like other posts as much as possible throughout your feed - constantly engage. If you have a few free minutes a day, go through your feed and like and comment on posts. You don't need to know the person either! As long as you're commenting something other than an emoji or a word or two - go for it.
Connect with people by responding to questions from others. If you see a post that you know about, feel free to join in and answer or pose a question.
Congratulate people on their achievements. LinkedIn makes it very easy to congratulate others - you are prompted to all the time. Instead of ignoring these prompts, take a few seconds to congratulate someone else's accomplishments.
Express your opinion on someone else's contribution (be nice). It's okay to give your opinion, even if it's opposing. It makes for an interesting conversation! Don't be afraid to share your thoughts and takes on topics - just make sure not to be confrontational.
Leveraging industry influencers can help boost your visibility on LinkedIn.
Do you have a connection to any influencers in your professional life? If so, utilize them to build your social media. And if you don't, social media is the perfect place to try to build a relationship with an industry influencer. The best way to do this is to interact with their content as much as possible. Whenever you have the chance, mention these influential people in your posts and comment on their posts.