Your employees are your greatest assets. Put your employees in the spotlight and build a strong Employer Brand.

Did you know that employees hold more sway over your prospects’ hearts and minds than official brand communication? Read on to find out how you can tap into the power of employee advocacy to elevate your brand, attract new talent and win over prospects.

Organizations that seek to hire new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

You're probably thinking to yourself, why this? Why now? Does the employer brand even matter? Is it worth investing your precious time and money into building a brand parallel to the main company brand?

There's a war in the Accountancy space. Small accountancy firms have it difficult when they want to attract new talent. The recruitment market is difficult to maneuver when the Big 4 do a snatch-and-grab of the creme de la creme of talent at the beginning of every year.

Implement these simple tips to grow your Linkedin company page.