Social Media Tips & Tricks

7 min read

Learn how to post a vacancy on social media to attract the right candidates and engage your audience with valuable content.

5 MIN READ

Boost your LinkedIn reach and impressions with these actionable tips on how to increase post reach on LinkedIn. Get noticed today!

6 MIN READ

Discover how to enhance your personal branding on social media, focusing on thought leadership and strategies for LinkedIn success.

10 min read

Learn how to generate leads with social media, including effective strategies on LinkedIn for SMEs to thrive in today’s competitive market.

4 MIN READ

Learn why it's important to be authentic on social media. Discover how to 'be human on social media' in your communications and engagements.

7 MIN READ

Employer branding strategies to enhance your employer branding on social media and attract top talent.

7 MIN READ

Discover 17 online hotspots for B2B businesses to target their audience using social media, identifying ICP, and strategies for effective outreach.

4 MIN READ

Learn how to get your content noticed on LinkedIn with proven strategies, increasing engagement and visibility for your business or thought leadership.

8 min read

How can HR use social media to enhance engagement? Discover an effective social media HR strategy and top trends.

5 min read

Learn how to write engaging hooks for social media posts, including Instagram hooks, to captivate your audience and enrich your content.

10 min read

Discover 8 storytelling frameworks for social media storytelling that will help enhance your brand's presence and engage your audience effectively.

8 min read

Explore personal branding for CEOs, the importance of thought leadership content, and tips for leveraging LinkedIn to enhance your brand.

7 min read

Enhance your personal brand as a consultant by leveraging effective strategies for LinkedIn and revolutionary social media management tools.

8 min read

Explore the common social media struggles in 2025, including challenges for SMEs on platforms like LinkedIn, and learn how to overcome them.

5 min read

Explore personal branding for solopreneurs through social media coaching and LinkedIn strategies for effective thought leadership.

7 MIN READ

Learn how to use social media for brand awareness. Explore key strategies that enhance your brand's visibility and engage your audience effectively.

4 MIN READ

Implement these effective strategies to grow your LinkedIn company page, engage your audience, and leverage employee and customer networks.

7 MIN READ

How to find good hashtags to use, and how many hashtags to use on different social media platforms.

5 MIN READ

Recruiting on social media, particularly LinkedIn, involves strategic relationship-building. Learn common mistakes and how to present engaging content.

8 min read

Learn effective content repurposing strategies for social media. Discover how recycling content can enhance your online presence.

5 min read

Learn how social media marketing for consultancies can build trust and engage prospects effectively, nurturing leads and enhancing client relationships.

4 MIN READ

Learn how to create a social media post from your social media plan and boost your overall strategy with engaging content.

4 MIN READ

Without understanding the importance of social media, SMEs risk losing customers. Learn why social media marketing matters for your business growth.

4 MIN READ

Discover common mistakes to avoid in LinkedIn posts and enhance your LinkedIn company page for better engagement and visibility.

4 min read

Discover the benefits of outsourcing social media for SMEs. Assess your options to see if outsourcing social media management suits your business needs.

3 MIN READ

Why is employer branding important? This post discusses why employer branding matters in attracting talent, reducing costs, and retaining employees.

6 min read

Learn how to create a social media plan that drives engagement and boosts your social media marketing efforts in just five easy steps.

5 min read

Discover how small businesses can allocate their budget for social media marketing effectively and maximize their impact with expert advice.

4 MIN READ

Learn how to get online reviews for your SME, boost better reviews, and enhance your brand’s trustworthiness with proven strategies.

6 min read

Discover what to post on social media with content inspiration that enhances your brand and engages your audience effectively.

5 MIN READ

Learn key unsaid rules for effective branding on X for social media marketing success. Stand out and engage your audience authentically.

4 MIN READ

Learn how to create a business page on Facebook to set up your company page and boost engagement with your audience effectively.

4 MIN READ

Learn how to create a business account on Twitter/X that attracts and engages customers effectively with our essential tips.

3 MIN READ

Developing a thought leadership strategy is vital for SME growth. Learn how to establish your expertise and connect effectively with your audience.

5 min read

Explore the impact of Instagram engagement pods on growth and genuine interaction. Are they a shortcut or a deceptive strategy for success?

3 MIN READ

Here's how to strengthen your connection with your network on LinkedIn

4 MIN READ

What are the essential elements of a good Linkedin post? Let's take a look at what it means to post the right way on LinkedIn.

4 MIN READ

Discover how to create a company page on LinkedIn to enhance your brand and attract top talent. Learn key strategies for setting up your page.

3 MIN READ

The answer may not surprise you.

4 min read

Discover how to measure success on social media with analytics. Explore organic social media goals and the key metrics you should track.

6 min read

Discover how to use Google Trends for B2B marketing to enhance your strategies and connect better with your target audience.

8 min read

Discover how to use content curation on social media effectively. This comprehensive guide explores key strategies for enhancing your content curation strategy.

3 MIN READ

Luckily for all of us business owners, Belgian has a number of sales experts who focus on turning selling into a divine form of art.

3 min read

3 lessons that every small business and startup can learn

4 MIN READ

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

4 MIN READ

This list is an homage to a group of inspirational and thriving Female business leaders who are setting a great example for others.

How to use RSS for your social media

We recently added the option to work with RSS feeds to spice up your social media content. And although RSS has been around for over 20 years, it's still pretty unknown. However, it holds a lot of power to make your social media feed better. So we thought it made sense to tell you a bit more.

5 MIN READ

Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine giant and what exactly that means for the future of Willow, we had an enlightening conversation with founders Ludwig Dumont and Steven van Kerkhoven.

4 MIN READ

Today marks the end of my week with the Contento crew in the United States.

3 MIN READ

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

2 MIN READ

Google invests an unmentioned amount in the young Antwerp agency Willow to ensure that Google's products are also accessible to SMEs for efficient digital marketing.

3 MIN READ

Het Antwerpse Willow schreef een algoritme dat het bloggen en posten automatiseert.

5 min read

Willow Academy offers essential resources for mastering social media, enhancing your skills and boosting your business engagement for free.

10 min read

Celebrate your employees through engaging employee spotlight posts that enhance employee recognition and highlight your staff on social media.

5 min read

Discover how to make carousel posts on Instagram easier with Willow’s new feature for scheduling and publishing engaging carousel posts.

9 min read

Harness the power of social media content for real estate. Learn to curate engaging posts and create a content calendar for maximum impact.

3 MIN READ

Discover how to create short form video content that enhances engagement through effective short form video marketing strategies.

7 min read

Discover the balance of traditional marketing vs digital marketing. Explore social media strategies, brand marketing, and even AI marketing in this guide.

3 MIN READ

Here are the best things we picked up from the various enlightening panel discussions that took place all throughout the two-day festival.

4 MIN READ

Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.

3 MIN READ

Learn about three common social media marketing mistakes by companies and how to avoid them to boost your brand’s online presence effectively.

4 MIN READ

Explore strategies to increase online visibility for lawyers using social media and engaging content to attract and inform potential clients.

5 min read

Discover essential personal branding strategies for HR professionals to enhance visibility and credibility on LinkedIn and beyond.

6 min read

Personal branding for consultants is key to attracting quality clients and establishing thought leadership in the industry. Learn how to implement effective strategies.

6 min read

Struggling with social media for experienced marketers? Explore practical social media strategies to optimize your social media channels for success.

6 min read

Busy office managers often struggle with social media management. Discover tips to save time with your social media management tool and boost engagement.

4 min read

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

4 min read

Learn how to write compelling social media captions with AI-driven tools. Enhance your posts and engage your audience effectively.

5 MIN READ

B2B social media marketing for service providers isn't something you fix with an influencer. But what is the solution? Discover five great examples here.

4 MIN READ

Discover 5 powerful lead generation tactics that proved successful for us. Leverage social media and strategies suitable for SMEs in your business!

7 MIN READ

An easy guide to LinkedIn Ads for beginners

5 MIN READ

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

4 MIN READ

Eddie Shleyner's Wisdom of the Crowd can teach us a thing or two about the power of a personal brand.

5 MIN READ

Inform your content strategy on LinkedIn with these tips. We took a step back and looked at our LinkedIn content and advice from experts to see what we could improve.

4 MIN READ

Discover essential social media growth strategies and how to use AI for social media growth to enhance your online presence.

3 MIN READ

Hear ye! Hear ye! Contento is now Willow. I don't know if you've been catching the hints we've been dropping from time to time on social media and email, but I'm thrilled to finally share this with everyone.

3 MIN READ

Follow this step-by-step guide to set up your Google My Business profile and enhance your online presence effectively.

3 MIN READ

Explore where to find free images, illustrations, and videos that are copyright-free to enhance your social media posts without the hassle.

4 MIN READ

Instagram recently answered a few questions on their Instagram story about how the algorithm works. Let's break it down so you know how you can take advantage.

3 MIN READ

Explore key content curation tips that save time and engage your audience. Learn effective strategies for sharing value-driven content.

4 MIN READ

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

3 MIN READ

We went and scoured our network for the crème de la crème of business coaches in the US.

3 MIN READ

The visible outcome of this crisis for businesses has been shutdowns, bankruptcies, and layoffs. But a lot of other companies are in a state of indecision where they’ve halted hiring and buying processes as a direct result of markets coming to a halt.

5 MIN READ

While referrals can help consulting firms initially, a comprehensive marketing strategy is crucial for sustainable growth and client acquisition.

3 MIN READ

In the war for talent, social media marketing is crucial for accountants. Here’s how small firms can leverage it to attract top candidates.

4 mind read

AI has had an impact on businesses of all sorts in the past year and it's impact will only grow. Here's how you can leverage current AI tools for social media.

5 MIN READ

Learn how to create an Instagram business account and build an effective Instagram business page to reach potential customers.

4 MIN READ

These trends outline a clear direction for Content Strategists in small and medium businesses to get the highest bang for the buck while offering better content to their Facebook fans and followers.

3 MIN READ

Discover why video content is important for social media and effective video content marketing in enhancing engagement and driving sales.

4 MIN READ

Understanding technology's role in business is essential. When tech becomes a burden, it undermines productivity and collaboration. Learn how to succeed.