Simple ways to get more Google reviews

Why are Google reviews important for your business?

What makes Google reviews so crucial to your success? Reviews act as social proof, showing potential customers that others have tried and trusted your service or product. When someone sees many positive reviews, they feel more confident choosing your business. In fact, 88% of people trust online reviews as much as personal recommendations from their closest friends.

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But not all reviews are equal. Customers who have a bad experience are two to three times more likely to leave a review than those who had a great experience. This means without actively encouraging happy customers, your reviews might not reflect the true quality of your business.

For example, a local café with dozens of glowing reviews builds trust far quicker than a new place with no feedback. The truth of online reviews can be unclear, but having many positive ones helps tip the balance in your favour.

How can you use good reviews in your marketing?

Good reviews aren’t just for listing on Google. They play a big role across the customer journey. During the awareness stage, seeing people like themselves use your product sparks interest. When considering options, potential buyers may be swayed by genuine testimonials on social media or review sites.

At the decision stage, reviews can tip the scales. Imagine you’re choosing between two electricians—both similarly priced. You’re likely to pick the one with more positive Google reviews because it feels less risky.

Many businesses share positive reviews on social media. For example, a hairdresser might post a client’s 5-star testimonial with a photo. This type of content builds trust and encourages others to book an appointment.

What steps should you take to get good reviews on Google My Business (GMB)?

How do you start gathering reviews? First, claim your Google My Business page if you haven’t. This free listing is vital because it shows up in local searches and Google Maps. Fill in all details—hours, photos, services—to make your page appealing.

Once setup is complete, you’ll find a “Share review form” option on your GMB dashboard. This link makes it easy to ask customers directly for reviews. Many businesses send it via email or text after a sale or visit.

For example, a plumber might send a message saying, “Thanks for choosing us! If you’re happy with our work, please leave a quick review here,” followed by the link.

Good ways to ask for a review

When should you ask for a review? Timing is key. Ask soon after a positive experience when satisfaction is high. Here are some effective ways:

1. Ask happy customers directly: If a customer praises your service in person or via chat, send a short message with your review link. For example, “Hi Sarah, glad you loved the product! Could you leave us a Google review? Here’s the link.”
2. Offer incentives: Small giveaways or discounts can motivate reviews. For example, a bakery might offer a free cookie for anyone leaving a review via an email newsletter.
3. Add reviews to email signatures: Putting a simple call to action in your signature, like “Please leave a review on Google,” with a link can nudge many customers.
4. Share and celebrate good reviews on social media: Post a customer’s quote or photo along with a link requesting others to share their experiences.

Remember, the goal isn’t just quantity but quality. Genuine, detailed reviews help others make informed choices.

What should you do once you get reviews?

Replying to reviews is just as important as getting them. Thank customers who leave positive feedback. For example, “Thank you, John! We’re thrilled you enjoyed your visit.” This shows you value their time and opinion.

For negative reviews, respond politely and offer to fix the issue. This may change the reviewer’s opinion and shows others you care. For example, “We’re sorry about your experience. Please contact us so we can make it right.”

Sometimes negative reviews highlight genuine problems. Use this feedback to improve your service. Businesses that listen tend to grow stronger and gain loyal customers.

How can Willow help you share your reviews?

Do you find it tricky to promote positive reviews on your social channels? Willow’s Ideas tab helps by suggesting ready-made customer review posts. Filter by Promotional to find templates designed for sharing reviews effectively.

For example, you can select a visually appealing template featuring a customer quote and schedule it to post automatically. Many leading businesses use similar posts to engage their audience and attract new clients.

This tool also offers tips and examples to craft your own posts that get noticed.

By regularly sharing reviews, you remind your community about your quality and build ongoing trust.

Start using Willow to keep your marketing fresh and take full advantage of your hard-earned reviews.