Facebook company page basics for B2B success

Why should B2B companies invest in an attractive Facebook page?

Is Facebook still relevant for B2B companies? Absolutely. While platforms like LinkedIn focus on professional networking, Facebook allows companies to show their human side. This makes it a unique place to connect beyond just business talk. For instance, sharing behind-the-scenes videos of your office culture or announcing new hires can build trust and relatability.

How can this boost your business goals? Facebook's casual tone helps you to engage with your audience in a more relaxed way. Imagine posting pictures from informal team events or promoting charity activities your company supports. These posts often get high engagement, which can increase your visibility.

Can Facebook also help share useful information? Yes. Take a local accountant who regularly shares tax updates. People appreciate timely and simple guidance in their feed rather than dense articles. Similarly, tech firms can post quick tips or news about industry changes. This builds credibility and encourages followers to return for valuable advice.

What are the essential elements of a Facebook business page?

Starting a Facebook business page is simple, but what makes it effective? First, have you created your page yet? You can do this by clicking the dropdown in the top right of the Facebook homepage and selecting Create Page.

Once created, do you have the right admin access? This access lets you manage content and settings actively. You can also switch views to see your page as visitors do or as an admin.

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About section: Why is it important?

What’s the first thing visitors notice? Your About section. It tells people who you are and what your business does. Facebook lets you choose multiple categories — why is that useful? It enhances searchability within Facebook and quickens visitors’ understanding of your services. For example, a software company might add both 'Software developer' and 'IT service' categories.

Include a short, clear description. Think of it as your company elevator pitch. Why? Because many visitors read this first to decide if they want to follow or contact you.

Profile photo: What should I choose?

Your profile photo is like your brand badge on Facebook. How big should it be? Use a 170x170px image for best results. It gets displayed prominently alongside your posts and comments.

Which image works best? Usually, your company logo fits well into the circular frame. If your brand colours are bright, use them to stand out but avoid anything too flashy. For example, HubSpot uses an orange logo that catches the eye without being harsh.

Cover photo: How to make a good impression?

Your cover photo is the first visual visitors notice. But Facebook resizes it across devices — how do you ensure it looks good everywhere? Keep important text and images centred to avoid cropping on mobile or tablet views.

What size is best? Facebook recommends 820x462px. Consider showing your team in action or a branded graphic promoting your company’s values. For example, a tech startup might feature a team brainstorming session with a tagline like ‘Innovate together’ in the centre.

Learn more about creating the perfect cover photo here.

Username: How to pick a smart handle?

Your username is your Facebook identity. Is it important to keep it simple? Yes. Easy-to-search usernames help people find you fast. If your company name is taken, avoid adding numbers or symbols that confuse users.

What should you do instead? Add a recognisable phrase related to your brand. For example, if '@willow' is unavailable, use '@willowdotco' as Willow does.

Consistency matters. Use the same username across all social platforms. It builds brand recall and eases cross-promotion.

Call to action: Why can't you skip it?

Do you want visitors to contact you, book a meeting, or shop? A Call to Action (CTA) button on Facebook can guide them directly.

Where do you find it? The blue button sits under your cover photo. You can customise it for actions like 'Book now', 'Send message', or 'Shop now.'

For example, a consultancy might use 'Schedule appointment,' while a retail brand could adopt 'Shop now'. Setting this up turns casual visitors into leads or customers.

Tabs: How to prioritise content on your page

Tabs organise your content into sections like posts, events, reviews, and shops. Can you choose their order? Yes, Facebook allows you to reorder tabs so your most important ones are easy to find.

What if you have a menu or online shop? Place those tabs near the top of the left column to boost visibility. Facebook also offers ready-made templates tailored to different industries, which you can select under Settings > Templates and Tabs.

For example, a restaurant page might use a 'Menu' tab, while an e-commerce brand would highlight 'Shop.'

Page roles: How to manage team access securely?

Do you have a marketing team that needs to manage your Facebook page? Unity is important, but sharing passwords is risky. Facebook lets you add collaborators with different roles instead.

Where can you do that? Go to Settings > Page Roles. You can assign roles like Admin (full control) or Moderator (comment management).

This keeps your page secure while allowing your team to update content or respond to followers. For example, a social media manager can post updates without needing the password.

By ticking off these seven essentials, your Facebook Page will be ready for great content and effective engagement. Start sharing your story and connect with customers in a more personal way!