How to grow your LinkedIn audience fast

Looking to grow your company’s LinkedIn presence without relying on paid ads? There are several simple, organic strategies that can help you expand your audience and boost engagement. From adding a follow button to your website to empowering your employees and executives to promote your page, every small step can make a big difference. In this post, we’ll explore practical, low-effort ways to turn everyday touchpoints into growth opportunities for your LinkedIn following.

How can you improve your LinkedIn company page to attract more followers?

Before driving traffic to your page, make sure it’s worth following. A well-optimized LinkedIn company page builds trust, reflects your brand, and encourages people to hit the follow button.

Start with the basics:

• Professional profile image and banner: Use a high-quality logo as your profile photo. Add a branded banner that highlights your company’s mission, product, or team.
• Clear and compelling About section: This is your elevator pitch. Focus on what your company does, who it serves, and what sets you apart. Use keywords relevant to your industry.
• Consistent posting schedule: Share valuable content regularly—think industry news, blog posts, employee highlights, and client success stories. The more active your page is, the more reasons people have to follow.
• Custom buttons and CTAs: LinkedIn lets you choose a call-to-action button (like “Visit Website” or “Contact Us”). Make sure it aligns with your business goals.
• Rich media content: Posts with images, videos, PDFs, or slides perform better than text-only updates. Visuals increase engagement and showcase your brand’s personality.

Also, monitor your analytics. LinkedIn’s built-in analytics tool helps you understand what’s working and what’s not. Use that data to improve your content strategy and attract the right audience.

Remember: your company page is often the first impression people get. Make it count by keeping it professional, up to date, and aligned with your brand values.

How can adding a follow button to your website help grow your LinkedIn audience?

Adding a LinkedIn follow button to your website creates a direct path for visitors to become followers. But why does this matter? Because website visitors are often already interested in your brand or services. By making it easy for them to follow your LinkedIn page, you turn casual visitors into loyal followers.

For instance, if you run a consultancy firm and have a blog, embedding the LinkedIn follow button near your blog posts can catch readers’ attention. They can quickly follow your company for updates without leaving your site. This small step builds your audience effortlessly over time.

LinkedIn offers an easy way to add this button. They provide a widget that you can customise and place anywhere on your site. Whether in the footer, sidebar, or contact page, it draws attention and invites action. Want to learn how? Visit LinkedIn’s follow button page for detailed instructions.

Why should you add a LinkedIn link to your email signature?

Think about how many emails you send each day. Every interaction is a chance to share your LinkedIn page. Including a link in your email signature prompts recipients to visit and possibly follow your company.

This method is especially effective because you are reaching people who already know you or your brand. They might be clients, partners, or leads interested in your updates.

For example, a sales representative who adds the company’s LinkedIn link in their signature can reach hundreds of potential followers weekly. This simple addition expands reach without extra effort. It also looks professional and encourages engagement.

To do this, just update your work email signature to include your LinkedIn page URL and a call to action like “Follow us on LinkedIn.” Here’s an example:

“Connect with us on LinkedIn: Your Company”

How can executives help increase your LinkedIn followers?

Executives and prominent team members often have large, influential networks. When they mention your LinkedIn page, their followers take notice.

Ask leaders in your organisation to engage with your posts by liking, commenting, or sharing. They can also tag your company in their own updates. This boosts visibility and adds credibility.

For example, if your CEO shares a company success story and tags your LinkedIn page, their followers are more likely to visit and follow your page. This word-of-mouth effect on LinkedIn is powerful.

Encourage executives to create original content that highlights your brand’s strengths and includes links to your page. Their authentic voice helps attract quality followers.

Why use your employees’ LinkedIn profiles to grow your company page?

Employees are brand ambassadors on LinkedIn. Every profile they have linked to your company can lead visitors back to your page.

But this only works if employees correctly list your company in their job experience and add your company as their employer. They should also consider using a company-branded banner image to maintain a consistent look.

When someone views an employee’s profile, they might be curious about the company behind them. This curiosity can convert into new LinkedIn followers for your business.

For instance, a marketing team member who frequently posts about your brand with proper company mentions drives traffic to your page unintentionally. You want to keep this momentum by encouraging employees to maintain up-to-date and branded profiles.

• Make sure the company’s LinkedIn page is linked in the Experience section.
• Provide employees with branded banner images and profile templates.
• Encourage sharing and interacting with company posts.

When should you mention influencers and admired companies in your posts?

Tagging influencers and respected companies in posts helps build relationships and expand your reach. Why? Because social media users often pay attention to mentions from trusted sources.

For example, if you write about industry trends and tag key influencers or partners, they may respond or share your content. This amplifies your audience to include their followers.

Don’t hesitate to tag non-competing companies either. This can open collaboration opportunities and expose your brand to a new audience. Just ensure your content is relevant to those you tag.

Being bold with mentions shows you are active in your industry and willing to engage. Over time, this grows your credibility and audience size.

Remember: always tag with purpose and respect. Quality interactions beat random tagging.