Your bio is the first thing people see. You only have 160 characters, so make them count! Start by introducing yourself or your company clearly but briefly. For example, instead of “We’re an amazing coffee shop,” say “Local Seattle coffee roasters, brewing daily.”
Next, add relevant keywords. Twitter bios are searchable, which means using the right words helps people find you. If you run a tech startup, words like “AI,” “software,” or “innovation” work well.
Finally, end with a call-to-action (CTA). For instance, include your website link or a hashtag your followers can use. Try something like, "Explore our latest projects 👇" with a link right after. This invites visitors to engage with you beyond Twitter.
Examples of great bios include Nike’s: “Just do it.” short, memorable, and brand-focused, or Gary Vaynerchuk’s: “Entrepreneur. Author. Chairman of VaynerX. CEO of VaynerMedia.” which immediately shows his roles and credibility.
Adding a location builds trust with your audience. It shows you’re real and approachable. People often feel more comfortable engaging with accounts that clearly state where they are.
If you have a store or office, use its address. For example, Starbucks includes “Seattle, WA” in some Twitter profiles, reinforcing its roots. If you work from home or remotely, mention your city or region. This still gives a sense of place without revealing too much.
Many users browse Twitter based on local content, especially during events or promotions. So tagging your location can increase relevant engagement. Plus, it personalises your account, making connections easier.
Pinning your top tweet keeps it visible permanently at the top of your page. Why is this useful? Because it's the first tweet new visitors see. If this tweet is popular or showcases your best content, it encourages interaction and follows.
Think of it like a shop window display. You want your best products front and centre. For example, if you shared a popular guide about social media tips, pin it so everyone who visits your profile can find it easily.
Pinning is simple. Click the "..." icon on a tweet and select "Pin to your profile." This keeps it there until you change it. Brands like LEGO pin campaign tweets, garnering ongoing attention and shares.
A quote tweet lets you share someone else’s tweet and add your own comment. Instead of just retweeting, you can add context, ask questions, or share your opinion.
It’s more visible. Unlike replies, it appears in your main feed and can be liked, retweeted, or commented on by your followers.
Use quote tweets to respond to questions, highlight industry news, or promote others. For instance, if a peer shares a breakthrough in technology, quote tweet it with your thoughts and add why it matters.
To quote tweet, click the retweet icon and pick "Quote Tweet." This lets you customise your message easily.
Follow Friday is a weekly Twitter tradition where users recommend other accounts. It’s a helpful way to build community and introduce your followers to valuable profiles.
By tagging accounts and explaining why others should follow them, you create goodwill. They often thank you back, potentially recommending your account to their followers.
To join in, pick accounts related to your niche or with content your followers will enjoy. Write a short tweet mentioning them with the #FF hashtag.
For example: “Shoutout to @TechGuru for top-notch AI insights! #FF” This brings exposure to both accounts.
Uploading your contacts helps you discover who among your friends, customers, or colleagues are on Twitter. Twitter will suggest their accounts for you to follow, which kicks off mutual engagement.
This also improves your visibility since Twitter suggests your profile to your contacts. It’s an easy way to grow a genuine network fast.
Follow these steps to upload contacts:
Twitter then shows you accounts linked to your contacts, making it simple to connect.
Besides these basics, consistent tweeting is key. Share valuable content daily or multiple times a day. Use images, polls, and short videos to keep things interesting.
Engage with others by liking, commenting, and responding. This builds relationships and attracts followers naturally.
Use hashtags strategically but don’t overdo it. Stick to two or three that relate closely to your post and audience.
Lastly, keep an eye on analytics. Twitter’s native analytics tool shows what works and what doesn’t. Adjust your strategy based on what your audience enjoys.