Effective ways to grow your Facebook audience

Why should you post videos on Facebook?

Do videos really outperform other types of content on Facebook? The answer is yes. On average, videos receive 59 percent more engagement than other posts, such as images or plain text updates. This is because videos grab attention quickly and keep users watching longer. For example, short how-to clips, behind-the-scenes footage, or customer testimonials can attract views and encourage sharing.

Facebook users also love sharing videos with their friends. This sharing increases your content’s reach far beyond your original audience. If you post a fascinating or useful video, followers might tag friends or share it on their timelines, boosting your page visibility. Unlike static images or text, videos create emotional connections by combining audio and visuals, making people pause scrolling.

Consider posting live videos as well. Facebook Live generates notifications and real-time interaction, which can increase engagement even more. For instance, businesses use live Q&A sessions, product demonstrations, or event coverage to engage followers directly. Frequent posting of videos keeps your page fresh and interesting, encouraging regular visits.

How can you invite friends to like your Facebook page?

Wondering how to get your first followers? Inviting your Facebook friends is a simple, effective start. Why? Because your friends already know and presumably trust you. They are more likely to support your business by liking your page.

To invite friends, go to your Facebook page, find the “Invite friends” option, and select those who might be interested. Don’t worry if not everyone accepts—many will and will help spread the word. For example, if you own a local café, friends who live nearby could become early fans and even customers.

To learn the exact steps, Facebook offers a clear guide here. Using this feature regularly is a low-cost growth tactic you shouldn’t miss. After inviting friends, encourage them to share your page with their own networks, multiplying your reach naturally.

What are engagement ads and why should you run them?

What type of ads work best for growing your audience? Facebook engagement ads are designed to get users to react, comment, share, or click your posts. Running these ads helps your content reach more people, especially those who might be interested but haven’t heard of your business yet.

Engagement ads are budget-friendly and flexible. You can set daily amounts that suit your marketing plan. For example, a small online boutique might spend just £5 a day to promote a seasonal sale post, gaining new followers who see and interact with their ad.

If your audience already knows about your brand but hasn’t engaged much, engagement ads can nudge them closer. They target users at the ‘Consideration’ stage, boosting familiarity. Remember to create eye-catching graphics or videos for your ads, matching your brand style.

To get started, explore the Facebook Business Ads Manager through this resource.

How can hosting giveaways increase your followers?

Can giveaways really boost your Facebook following? Absolutely. Giveaways generate excitement and attract attention from a wider audience. People love freebies, so they’re encouraged to follow your page for a chance to win.

Start with a clear goal—getting more page likes. Choose a prize related to your business to attract the right audience. For example, if you sell skincare products, offer a free skincare bundle. This ensures participants are genuinely interested in your niche and likely to stay engaged after the contest ends.

Make your contest easy to enter. Simple actions like liking your page, tagging friends in comments, or signing up for a newsletter work well. Avoid complicated steps that might discourage participation.

Always check Facebook’s rules before launching. Include disclaimers if needed. You can review their policies here. Craft a catchy caption and create a colourful graphic to catch users’ eyes. Announce the giveaway with enthusiasm to build hype and reach.

Why post as your page in Facebook groups?

Is posting as your business page in Facebook groups worth it? It can be very effective. Groups are hubs of like-minded people interested in particular topics or local areas. Posting in relevant groups lets you reach a targeted audience interested in your industry or community.

For example, if your business specialises in gardening, posting helpful tips or promotions in gardening groups can attract followers genuinely interested in your offerings. It also builds trust since your page becomes known as a helpful resource.

Besides joining existing groups, create your own. A community centred around your niche encourages followers to join and interact. You can then cross-promote your Facebook page here too. This tight-knit audience is more likely to become loyal followers and customers.

Remember to engage genuinely. Avoid spamming groups with only promotional posts. Share valuable content, answer questions, and join conversations. Trust and credibility come from interaction, not just selling.