Why should you care about creating good social media posts? The answer is simple: quality posts attract the right people to your business. When your content is relevant and valuable, your audience is more likely to engage with it. This builds trust and keeps people coming back for more. Imagine posting regularly but missing the mark—your audience could lose interest quickly.
How can you find that sweet spot? You want to blend what interests your audience with what showcases your expertise. For example, a café might share barista tips (educational), new cake flavours (promotional), fun customer moments (entertaining), and staff highlights (workplace). The key is balance and knowing your audience.
Want to learn more about boosting your social presence? Check out our guides to social media growth.
What strategies can you use to keep fresh ideas flowing? Here are six practical methods you can start today. They’re easy, actionable, and tailored for busy businesses.
How does a framework help? By planning recurring themes, you make posting easier. Your audience starts recognising and anticipating your content. Consider these categories:
For example, a local gym might post a “Tip Tuesday” workout, highlight a “Member of the Month”, and share a motivational quote every Friday. This mix keeps the audience informed and engaged.
Do you want to organise your posts? Use the scheduling tool in Willow:
Schedule > Month > Add Task > Pick your category and name your post > Choose weekly or monthly repeats.
Can holidays and quirky days really help your posts? Yes! Special days grab attention because everyone relates to them – whether it’s Christmas, Valentine’s Day or National Coffee Day. Even unusual days, like Chocolate Soufflé Day or World Book Day, offer fun hooks.
Try this: if you run a bakery, use “National Cake Day” to share a behind-the-scenes video of making your best-selling cake. On “Earth Day”, highlight your eco-friendly packaging. This shows your brand personality and makes your content timely.
Do you think you’ve already used all your content? Think again. Your blogs, videos and podcasts are goldmines. You can create multiple posts from one piece of content.
Remember to link back to the original blog in captions or comments to drive traffic.
Long videos like interviews or talks offer many chances to create posts:
Bonus: convert your video’s audio into a podcast using tools like Audacity. Or use the transcript to create a blog post. More content means more chances to engage.
Why guess what your followers want? Just ask. Your audience usually loves sharing their thoughts. It builds connection and gives you ideas straight from the source.
For example, a pet shop might ask: “What tricks does your dog know?” and then share user-generated content. It’s a win-win.
What questions do your clients ask the most? Answer these on social media! This positions you as an expert and solves problems at once.
Answer these questions with posts or videos. For example, a financial advisor might post about “5 myths about retirement savings” or “How to avoid common tax mistakes”.
Where can you find inspiration daily? Everywhere!