Fundamentals for Instagram company pages

Why does Instagram matter for b2b companies?

Why should B2B companies even consider Instagram? First, it’s the fastest growing social media platform, with more than a billion active users monthly. It’s no longer just for lifestyle or consumer brands; everyone is here. Instagram lets businesses showcase products visually, which is crucial if you want to highlight features in a clear, engaging way.

But beyond product display, there’s a powerful opportunity in employer branding. Why does employer brand matter? Because today’s talent candidates research companies on social channels before applying. Sharing behind-the-scenes content, team events, and office culture helps build trust and attract top talent. For example, companies like HubSpot and Salesforce do a great job showing their work culture on Instagram, which boosts their image as great places to work.

Additionally, Instagram allows B2B companies to connect directly with clients. Service companies, including consultancies and software firms, can create engaging stories, videos, and reels that humanise their brand and simplify complex offerings.

How do you set up a professional Instagram business page?

Starting on Instagram can seem tricky. How do you even get started with Instagram? Always begin with an Instagram Business account, which unlocks many features not available for personal profiles.

How do I create an instagram profile from scratch?

If you don’t have a profile yet, here’s what you do step-by-step:

1. Download the Instagram app.
2. Tap Sign Up (if you’re new).
3. Enter your company email. If you want to link to a Facebook Business Page, use an admin email or choose Log in with Facebook.
4. Pick a clear, brand-aligned username and a strong password.
5. Fill out your profile details honestly and accurately.

How do I convert to a business account?

Got a personal Instagram profile already? Switch it to business to access more tools:

1. Tap the settings icon (top right).
2. Choose Switch to Business Profile.
3. Connect your Facebook Business Page when prompted. This helps with ad creation, scheduling, and analytics.

What are the key building blocks for a great Instagram business page?

How do you make your business page stand out? There are several key elements to focus on.

1. Write a compelling bio

Your bio is brief (just 150 characters). So, what should it include? Use your brand voice to highlight your mission, products, or services. Emojis spice it up and increase readability. Nike’s Instagram bio, for instance, quickly tells users it’s all about inspiration and athletes—catchy and clear.

2. Upload a clear profile picture

Use your company logo as your profile image. It should be crisp and sized correctly (320 x 320 pixels). This helps with brand recognition. For example, Microsoft’s Instagram uses its logo as the profile photo for consistency across platforms.

3. Complete your profile information

• Keep your username consistent across social channels for easy identification.
• Add your website URL.
• 💡 Pro tip: use tools like Linktr.ee to group multiple links into one. This is useful since Instagram captions don’t support clickable links.

4. Use Instagram Business features

What special features do business accounts have? For starters, you can add contact info like email, phone, or physical address. Instagram will show buttons like Call or Email directly on your page.

You can also select a business category (e.g. Software Company) visible under your name. This helps visitors instantly know what you do.

Call-to-action buttons are another plus. They let users book appointments, buy tickets, or even order services directly through Instagram. Look at companies such as WeWork, which use these buttons effectively to generate leads.

Which companies serve as great Instagram examples for B2B brands?

Wondering who nails this? Take a look at Adobe’s Instagram. They blend product highlights with employee stories and event coverage. This mix appeals to both clients and potential recruits.

HubSpot shares tips, client success stories, and team culture. Their bio is clear, descriptive, and friendly. Tesla, while B2C-focused, shows clever use of product stories and innovation that inspire B2B firms too.

Other good examples: Neil Patel, a marketing expert, uses Instagram to educate, promote services, and build his personal brand. All these accounts show how versatile Instagram can be for serious businesses.

For inspiration, check the visuals below showing Instagram bios from Willow, Tesla, and Neil Patel, illustrating different yet effective ways to present a brand.

Get started with these instagram tips today

Ready to make Instagram work for your business? Start with a business profile, craft a sharp bio, and fill your page with consistent branding. Share behind-the-scenes glimpses to attract talent. Use contact buttons to invite communication. And always post quality visuals to engage your audience.

Remember to repurpose your Instagram on your website and newsletters to grow followers faster.